What is Content Writing in Digital Marketing?
Content Writing, similar to some other type of composing, requires inside and out information and extraordinary ability. Content writing does not follow a specific format, yet is undoubtedly guided by some fundamental principles. It’s important to remember that no matter what your subject matter is, your content has the potential to reach a broad audience and help your company beyond the SEO benefits. Website content, articles, and blog posts are ways to connect your company to relevant, exciting information about your industry.
It is often seen that it takes a long time to write good content because we don’t stop deciding what we want to say. Does the article accomplish its goal? Before we start writing, one thing needs to be made clear, the purpose of the content; this helps set the tone and filter everything.
How content should be written for SEO?
One most important thing about content writing is that it should be put across in the same way as putting it verbally. It has been noticed that one understands easily when explained verbally rather than explaining in any other form, so it is always advised that the content should be like what you speak. Still, it must be seasoned with the simplicity of language, and the flow should be maintained. It has been seen that we tend to use keywords very often when we speak. This is helpful for SEO, too, as Google loves such content and enhances SEO activity. While you are writing content, trying to be natural, and writing about the subject as you would normally do, this will help you use similar words and related phrases. As mentioned earlier, we frequently use the keywords when we speak, so forget to have a certain number of keywords in your content, instead go ahead and write in a proper but straightforward way making sure you do not miss any detail that you want the readers to read. Entertaining and informative content with a good flow is very likely to attract links and social interaction while keyword stuff content does not; also, keyword stuff content is not suggested by google.
Search Engine Optimization is done both On-page and Off-page, and content writing is related to on-page optimization. On-page SEO refers to the text and content on your website. As mentioned above a keyword-stuffed content is not liked by the search engine or the readers.
Still, on-page optimization is important. You can do on-page optimization by using header tags (h1,h2,h3,etc) or can even include relevant outbound links. But one thing needs to be kept in mind that overdoing this might get you penalized by the search engine anal the efforts put in would go in vain.
These are the two most important things that come under Google webmaster guidelines for optimizing content for search engines. Readers, as well as a search engine like good quality, relevant and informative content, no one ever goes for keyword-stuffed content. Along with good content, if you go for proper on-page optimization, your website would surely go higher on the rank.
Make sure your website has the best written and optimize content to beat your competitor in the race to get at the top of the ranking. If needed help doesn’t hesitate to reach out to any digital marketing or a content marketing specialist to help you out.