If you want to survive in the market, then think of something different than your competitors to maintain a higher ranking. Some of you will use the shortcuts, and some of you will genuinely work hard and will make every possible decision to achieve higher rankings in the search engines.

While talking about “working genuinely”, SEO is the one that is a beneficial and trusted way to reach there. But what exactly is SEO? What does it mean? Which methods/strategies are beneficial for it? Don’t worry; if you want answers to all these questions, read the following beginners guide for SEO, so that you will have no doubts.

So, let’s get started from the beginning….

What is SEO?

Everyone knows SEO stands for Search Engine Optimization that is nothing but ranking high on search engines in the organic search results that an unpaid section of search results.

SEO is a set of processes that focus on optimizing a website for search engines. To determine which pages to be included and the order of displaying pages in the search results, every search engine has a complex algorithm. SEO is another way to speak with search engines in a language they understand, and to give website information.

SEO is not only important for getting a huge number of users from organic search but also to improve the user-friendliness and trustworthiness of your website to increase credibility. The higher ranking will give more exposure as well as relevant users to your website. For that, first, you have to optimize your website’s structure properly.

When we say search engine optimization, here what is the meaning of optimization? What search engine optimizes? Is it optimizes the corresponding website, content, structure, metadata, or something else? Yes, the search engine optimizes all these things, as well as other things that we don’t know, and all this happens in splits of seconds or microseconds.

So what makes all this possible? For that, you need to understand how the search engine works, what are the factors that matter in this subject.

Also Read: How to Choose Digital Marketing Course in Chennai?

First Understand, How Search Engines Works?

The purpose of a search engine is to provide a relevant set of high-quality search results that satisfy user’s queries; this process gets completed within a few seconds.

When a user enters a search query into a search engine, it starts crawling billions of pages that exist around the world using web crawlers. These web crawlers are nothing but search engine bots or spiders, which scan every individual relatable page which has a result of your query.

The relevant pages are identified from the index, and then the algorithm is used to rank the relevant pages into the set of numbers. Consequently, algorithms can different for every search engine like the page that ranks high on DuckDuck Go for a search query won’t rank in the Google for the same query.

After the result matches with a query and a relevant set of pages are ready which is classified by the algorithm, then the search engine navigates the web by downloading web pages and similar related links of such pages that have been made available.Here, let us take an example, so you will understand how Google search engine works. Suppose you are feeling hungry & want to order a burger or pizza from McDonald’s. You know 24×7 discounts & offers available on these things so that you don’t have to pay full. Next, you search for McDonald Coupons & offers.

Here Google will show you all websites, including voucherarena in its result, that has a coupon code for McDonald’s. There are billions of pages having the same results as your query, but Google finds the more relevant ones, authorized, and around your location.

Search engines like Bing, DuckDuckGo, Wiki.com, Yandex are there, but Google is one who has rapidly rise and one of the most trusted search engines nowadays among all. With its upgrading algorithms, superior advertising platform, great user experience; Google has increased its market share to 87%, wow that a huge number – Still some say it’s a perception, but no one serves up better search results than Google – that’s a fact.

Two Ways of SEO White Hat and Black Hat

White Hat SEO

White has SEO Follows search engine guidelines & techniques that Google approves. It first focuses on users than the search engine. In White hat SEO, user requirement is a primary focus. If the user requirement is fulfilled then automatically the search engine will prefer you at the highest ranking. Strictly follow the search engine rules. It takes a long term approach to show results.

If you want to be an SEO expert then,

• Protect your brand reputation
• Increase your domain authority
• Get more and more traffic over time.

To achieve all these, you’ll need to stick to what is called “White hat” SEO tactics.

Black Hat SEO

Black Hat SEO is exactly opposite to the white hat SEO, which follows the wrong tactics and risky practices that are not honest. In this way, you can gain your rankings in a short period. Still, once the search engine gets known about shady practices then there will be opposite effects like a decrease in the ranking, spam score will be more, or lastly, your website will be blacklisted from search results altogether.

• It violets search engine guidelines
• It relies on manipulative tactics
• It focuses on quick wins

At last, it’s up to you, which side or strategy you choose among them, but in my opinion, you should always go for White Hat SEO, because it will be your lifetime investment.

On-Page SEO

On-Page SEO works as the practice of optimizing web pages to offer relevant data to users query also to rank higher in search engine and gain organic traffic towards the website or an individual web page.

Both the HTML source code & content of such a page are optimized in On-page SEO, which is opposite to off-page SEO which refers to external signals and other links. While working on On-Page strategy, you have to know about the main factors that play an important role in increasing rankings. Following are the factors,

• Publishing high-quality content
• Optimizing HTML tags such as page title, meta description & header
• Relevant headlines, SEO Images, & other multimedia elements
• Optimizing page content & content formatting
• Page loading speed
• Make a mobile-friendly website.
• Internal & External links
• User-friendly navigation, sitemaps, breadcrumbs

Yes, these factors are the same, but its measuring algorithm practices are always upgraded to match today’s condition.

Off-Page SEO

Off-Page SEO is known as Off-Site SEO that makes a move outside of the website to improve the position of a website within search engine results pages (SERPs). Many people associate off-page SEO with link building, but it’s not like that.

It’s all about link building, submission, and related all signals you can give to search engines to convince them about the quality and usefulness of your website. Nothing but the promotion methods outside the boundaries of websites is performed. 

• Build trust & relationship with others
• Be active on the web
• Link building is the most important
• Social media power
• Guest posting, forum posting, Infographics submission is necessary
• Incorporate relevant images & videos

Off-Site optimization involves ranking factors such as trustworthiness, search estimation, user requirements; increase the site’s popularity, & authority. 

Working on both strategies gives your website a high level of trustworthiness, authoritativeness, and expertise in search engines. The changes for On-page optimization are done within the website, and for Off-page, it’s done outside the website.

Top Skills You Need to be Good at SEO

Many factors are needed to be good at SEO. As we know, it is a time-consuming trick that checks your patience. It’s not like you submitted the post and within minutes you will get the results. It needs backing for every work that should be done. 

Here one leader is needed who will set goals for the project, build & lead a team, perform research, get the job done, also looking for some other tasks that should be done side by side with the other work. 

But for all these activities people should be trained or might know the general skills that are required to perform the above activities, also who can take responsibility for all these campaigns. Otherwise, it could fall apart. 

List of the most important skills needed while performing SEO – 

• Analysis
• Research
• Basic Programming & Technical Skills
• Communication
• Background in HTML
• Motivation & Adaptability

Revolutionized Your SEO with These Easy Tips

Set a Google Search Console

Google search console is the control centre of your website, which plays an important role in many activities in one place. Here, you can check analytics, set goals, can manage different campaigns if you want, mapping performance of your website, troubleshooting problems, maintaining the website, etc. Google Search Console makes it much easier to optimize the website of having access to data and various tools.

Find Relevant Keyword

A relevant keyword is much necessary because it shows the intent of your content. Choosing the right keywords is always a challenge because these keywords decide in which direction your article will go. In this case, you can use Google analytics to know the number of clicks for the keyword, difficulty percentage, and other suggested keywords to make your content effective.

Add LSI Keywords in The Content

LSI keywords are Latent Semantic Indexing keywords that are commonly used together within a single topic & with the main keyword, which are related to each other. Placing these keywords in the article makes more chances of ranking the content in the main keyword as well as LSI keywords. 

Use Keywords in the Right Places

Use the keyword properly in the content doesn’t stuff the keyword it’s not necessary. Maintain the ratio of the keywords as per the total content word count. 3 to 4% keyword should be there in opposite to the total content word count, more than 4% will consider as keyword stuffing which will degrade the content quality & ranking as well.   

Create Evergreen Content

Building great content and keeping it up to date is one of the success keys of SEO. Content is always king in any situation. Websites content, articles, or blog should be grammar mistakes or spelling mistake-free because these things are inspected by every search engine properly. That is the only chance you can achieve a higher ranking. 

Maximize User Engagement

Whether it’s a website’s structure, content, or blog – You have to think first about the users and then the search engine. If the structure or content of the website will be user friendly & relevant, then there are chances that the user’s engagement in the website will be for more time. Once you get the user involved then more chances of conversions and make money. 

Update Old Pages

Not daily but, once in a while try to update the old pages with changing content, Meta tags, and Meta description, looking for URL which is readable and easily accessible. Updating the old pages will add one point in your favour and will pull the search engine to optimize your website.

Speed Up Your Website

If the website’s loading time is more, then correspondingly user will move to the other website, which is in the search result. It’s a fact even when we are searching for something we are hurry to find such information so we usually open 3 to 4 links together which are in the search result.

So now think if your website is taking a lot of time to load the user eventually will move towards the other website, which has a less loading time than yours. There are many technical or non-technical things to sort out this speed up problem.  

Mobile-Friendly Website

Everyone had a desktop-friendly site till the android phones came. Today you will get most of the traffic from mobile browsers as android technology made it simple. So, desktop as well mobile-friendly sites will give you more exposure, new users, and more conversions that you are seeking for. Be ready with a mobile-friendly website.

Get Links From Trusted Resources

When you are trying to get backlinks from the other resources, always check the security options, spam score, content that website displays, or even the last date when the search engine/bot visited the website.

In this way, you will get to know that if you can trust this site for article or guest post submission. If you submitted the content over the spammed website, then your website will also get spammed, so while exchanging the content for submissions choose wisely.

What is Content Writing in Digital Marketing?

Content Writing, similar to some other type of composing, requires inside and out information and extraordinary ability. Content writing does not follow a specific format, yet is undoubtedly guided by some fundamental principles. It’s important to remember that no matter what your subject matter is, your content has the potential to reach a broad audience and help your company beyond the SEO benefits. Website content, articles, and blog posts are ways to connect your company to relevant, exciting information about your industry.

It is often seen that it takes a long time to write good content because we don’t stop deciding what we want to say. Does the article accomplish its goal? Before we start writing, one thing needs to be made clear, the purpose of the content; this helps set the tone and filter everything.

How content should be written for SEO?

One most important thing about content writing is that it should be put across in the same way as putting it verbally. It has been noticed that one understands easily when explained verbally rather than explaining in any other form, so it is always advised that the content should be like what you speak. Still, it must be seasoned with the simplicity of language, and the flow should be maintained. It has been seen that we tend to use keywords very often when we speak. This is helpful for SEO, too, as Google loves such content and enhances SEO activity. While you are writing content, trying to be natural, and writing about the subject as you would normally do, this will help you use similar words and related phrases. As mentioned earlier, we frequently use the keywords when we speak, so forget to have a certain number of keywords in your content, instead go ahead and write in a proper but straightforward way making sure you do not miss any detail that you want the readers to read. Entertaining and informative content with a good flow is very likely to attract links and social interaction while keyword stuff content does not; also, keyword stuff content is not suggested by google.

Search Engine Optimization is done both On-page and Off-page, and content writing is related to on-page optimization. On-page SEO refers to the text and content on your website.  As mentioned above a keyword-stuffed content is not liked by the search engine or the readers. 

Still, on-page optimization is important. You can do on-page optimization by using header tags (h1,h2,h3,etc) or can even include relevant outbound links. But one thing needs to be kept in mind that overdoing this might get you penalized by the search engine anal the efforts put in would go in vain.

These are the two most important things that come under Google webmaster guidelines for optimizing content for search engines. Readers, as well as a search engine like good quality, relevant and informative content, no one ever goes for keyword-stuffed content. Along with good content, if you go for proper on-page optimization, your website would surely go higher on the rank.

Make sure your website has the best written and optimize content to beat your competitor in the race to get at the top of the ranking. If needed help doesn’t hesitate to reach out to any digital marketing or a content marketing specialist to help you out.

As a blogger, you have often heard that SEO is a very essential part of the website or any other blogging platform. But, have you ever tried learning about SEO and why it is so essential? If not then here we have some SEO tips that could be very essential and effective for your website. If you have any doubts then you can contact us anytime for more information.

Brief introduction about SEO:

SEO is a technique to rank your website on different search engines. It helps the searching robot to recognize the worth of your site and helps it to rank on the internet. If your SEO strategies are good and you know that how you can use keywords, sub-keywords, and long keywords then it will be a boon solution for you.

Learning the strategies and the benefits of SEO will be easy if you have a platform to learn for the same.

Parts of SEO:

There are many parts and things to do in SEO, but the two major parts are on-page SEO and off-page SEO. Here is a brief introduction to both.

On-Page SEO:

On-page SEO refers to using a few guides to rank your page on search engine through your content, and other basic strategies that are mentioned below:

• The first thing is using correct keyword density in your content and using an appropriate keyword too.
• One has to search a high ranking keyword on the search engine. One can use various software to decide the keyword with less difficulty on the internet.
• After this use the correct number of keywords in the content to get it noticed by Google or any other search engine.
• Use the keyword in your title, sub-heading, and in meta-description of the article. Also, try to insert in the first paragraph of the content if possible.
• Use the keyword naturally and never try to insert it forcefully to increase the keyword density.
• Always write the content of more than 300 words. You can make it as long as you want but there are 2 guidelines for deciding the number of words in your content.
• First, keep word count equal to or more than 300 words. And check the word count on your competitors’ site and keep it 10% more than it.
• Try to use long-tail keywords that are highly searched on different search engines.

By following these basic guidelines, you will be able to do a proper On-Page SEO of your article.

Off-Page SEO:

The second most important part of SEO is off-page SEO. It will help you to rank your website and getting more traffic on the web-pages. There are a few strategies that one can follow to carry out proper off-page SEO guidelines.

Link building is the most essential activity that one has to carry out for promoting the link of the web-page. The first liking is done naturally. It is when a blogger gives credit to any other farm or website they like. It is known as a natural link building. After this comes manual link building in which one asks other bloggers and website owners with a high ranking to share your content on their blog. One can also ask to keep an article with your link on their website. Manual link building can also be done by placing links on various platforms through the paid posts. Self-created links are the links build through engaging on different blogs and forums. Solving the problems of different website owners and then sharing your links on the relevant posts. One can make an account on Haro, Reddit, Quora, and Pinterest like websites. These platforms are helpful for sharing the links of your website while solving the problem of others.

In this way, one can do off-page SEO is an effective way to rank the website and to get more profit from the same. It will take time to do all but it will be an effective strategy once done.

Bottom Lines:

Now, we have shared basic information about SEO and SEO tips for bloggers. It will be a great initiative to let people know who you are and why you are working.

There are many benefits of SEO like targeting the high traffic, there is no need to pay for running ads while doing SEO. SEO helps to get a higher click on PPC and getting more revenue after getting Google AdSense approved. It helps to get organic traffic by providing quality to readers. It is the duty of website owners to provide essential and quality work to the readers. The more you provide quality more the people will like the work you are doing. SEO can only give a jerk to your Client SEO Service or Work. Only you can provide quality to your audience through the content.

Hence, these are some basic steps and quality providing ideas that one can follow to rank the site easily.