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NEWS

5 Reasons Why your Organic Traffic is Going Down

I’m not Neil Patel, this is Naveen!

By now all around the globe are feard about the coronavirus, the real fact that Covid-19 gave us is a lockdown right?

Nope, that’s not the fact behind the fear is many of the Indians are near to layoff, pay cut or might jobless. The sad thing but it is true.

I know your mind is asking Why?

Because of Covid-19, many businesses were going down. Yes, businesses in India are going very struggle and it will take around 4-6 months to stabilize the business. Please refer to the below graph.

Traffic By Industry

Traffic By Industry

If you are running a business that’s going down from the graph. Don’t invest in Digital Marketing. Since it will take a lot of time to regain.

Which department will get affect in an org structure?

  1. Interns(100%)

  2. Sales(90%)

  3. Digital Marketing(80%)

  4. Tech(60%)

  5. Finance(30%)

  6. HR(20%)

Why Sales & marketing goes above 70% during this period?

 

Due to the Covid-19 effect searches will go down for product and service. Most of the companies offer WFH to their employees. And also from the decision-makers, they won’t think about the investments now. Since they preparing the layoff list.

 

Top 5 reasons why your website traffic will go down due to the Covid-19 effect?

 

  1. Paid Traffic 0% – Yes you have stopped your paid campaign because of Corona. If you are a service or product based this a mandatory thing to do.
  2. Social Media Traffic will go down by at least 30% – However, all the digital channels will focus on indirect marketing using social channels such as facebook, Instagram, and Twitter. But now all the social peoples are looking contents based on Covid-19 maybe its a meme or news Indians are doing fun of it.
  3. Organic traffic will go down by at least 60% – Yes searches went down and the search volume as well.
  4. Blog traffic will go down by at least 70% – The answers is at above.
  5. Brand  – Major brands like Flipkart, Amazon, and Swiggy are providing limited resources. So 90% of your TGA will now fall in social media or other entertainment platforms.

Your Question: Where all traffic should go now?

  • Netflix
  • Amazon Prime
  • Youtube
  • Hotstar
  • Tiktok
  • Facebook
  • Twitter
  • Online Games
  • Indoor Games
  • Movie websites
  • Messaging Platforms
  • Music Platforms
What you should do now?

Double down your digital marketing channel for now. Instead of investing in paid marketing, and social media you can leverage the ideation into SEO service. This is the right time to put effort to rank for your high search volume keywords. Don’t kick out your existing digital channel employees. Use them to screw your business up and gave training and motivation to them.

Conclusion

Motivation is the best tool to improve organization efficiency. Utilize it. And also the paid keywords bid range will go low. Since your competitors also paused their SEM, SMM campaigns. We cannot throttle business against nature. Don’t get panic about the Covid-19 pandemic. All will get stabilize soon. I too believe the same folks. Just wait and watch the game.

PS: Please be safe and, stay and spend your time in the home.

Content Source: neilpatel.com/blog/coronavirus/

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Maya July 25, 2020 0 Comments
NEWSSEO

Impact of Covid-19 in Digital Marketing | Is SEO Sinking for Marketers?

Hey Digital Marketers!

So how you’re doing your quarantine? Did you prepare your quarantine to do calendar list for May 2020? Hey, buddies not about chat or ludo or WFH(Work From Home). I’m asking about the digital marketing calendar for May 2020?

As I told earlier in my organic traffic down an article. So it seems like still, my organic traffic is sinking over low to medium sessions. And also it seems like lockdown might continue to the impact of Covid-19 all over India. Why not it may continue up to May 30th? I guess so!

So thinking about Digital Marketing? Doing SEO? No Traffic? Job Security and what else cooking in your marketing mind?

Ok cool! Here’s my plan for the entire May 2020 that is what we are going to focus on Digital Marketing.

Maze’s May month content calendar is empty. We are not focusing on producing new content, social media, Search Engine marketing.

What are you thinking about?

Yaas Digital Marketing ruined by Coronavirus completely.

Don’t think about SEO is sinking right now and It’s not. Digital Marketing is an Ocean nevertheless we have to find a new digital strategy that would help to build a brand reputation.

6 Things to do as a Digital Marketer in May 2020 in Quarantine time.

  1. Optimize your local SEO
  2. Try to get link exchange
  3. Collect some guest post lists
  4. Improve your social media
  5. Knowledge Sharing
  6. Storm breaking competitors site

Yes, the above things are completely free of cost! You don’t need to invest like a pro to do all the mentioned above. I can explain to you clearly step by step as an SEO specialist what should you have to do in May in Digital Marketing.

Let’s add the cherry to the cake

Optimize your local SEO: Yes this is the right time to ask your customers about how they are handling. You can show your empathy now by asking their’s situation and show them how caring you are. It will help your brand and reputation and also might have a chance to improve your google reviews. It’s your burden how you indirectly digging them to review your business.
Try to get link exchange: Yes course you can utilize this vast time to gain links from reliable sources.
Collect some guest post lists: On this leisure, you can freely collect and pitch them and make a relationship for future content distributions.
Improve your social media: Share your brands with your friend’s relatives add companies based pictures using social media, explore how others getting a big impact on social
Knowledge Sharing: Join discussion boards like warrior forum, black hat SEO, etc. Don’t ask your silly questions there. Just wait and watch the threads you will get some ideas.
Storm breaking competitors site: Break & repair your competitor sites
Content Re purposing using a screaming frog, SEO Spyglass, and similar SEO tools. These tools will help you to analyze your competitor’s website architecture.

That’s all folks this what we have planned to work in May month marketing. Having a question about SEM & SMM? My only answer to this question is “Yarume iladha kadaila yaruku pa tea athura” I love this Tamil dialogue. This is my genuine answer to this please step down your SEM & SMM if you are running save it for future use.

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Maya April 24, 2020 0 Comments