5 Reasons Why your Organic Traffic is Going Down
I’m not Neil Patel, this is Naveen!
By now all around the globe are feard about the coronavirus, the real fact that Covid-19 gave us is a lockdown right?
Nope, that’s not the fact behind the fear is many of the Indians are near to layoff, pay cut or might jobless. The sad thing but it is true.
I know your mind is asking Why?
Because of Covid-19, many businesses were going down. Yes, businesses in India are going very struggle and it will take around 4-6 months to stabilize the business. Please refer to the below graph.
Traffic By Industry
If you are running a business that’s going down from the graph. Don’t invest in Digital Marketing. Since it will take a lot of time to regain.
Which department will get affect in an org structure?
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Interns(100%)
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Sales(90%)
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Digital Marketing(80%)
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Tech(60%)
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Finance(30%)
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HR(20%)
Why Sales & marketing goes above 70% during this period?
Due to the Covid-19 effect searches will go down for product and service. Most of the companies offer WFH to their employees. And also from the decision-makers, they won’t think about the investments now. Since they preparing the layoff list.
Top 5 reasons why your website traffic will go down due to the Covid-19 effect?
- Paid Traffic 0% – Yes you have stopped your paid campaign because of Corona. If you are a service or product based this a mandatory thing to do.
- Social Media Traffic will go down by at least 30% – However, all the digital channels will focus on indirect marketing using social channels such as facebook, Instagram, and Twitter. But now all the social peoples are looking contents based on Covid-19 maybe its a meme or news Indians are doing fun of it.
- Organic traffic will go down by at least 60% – Yes searches went down and the search volume as well.
- Blog traffic will go down by at least 70% – The answers is at above.
- Brand – Major brands like Flipkart, Amazon, and Swiggy are providing limited resources. So 90% of your TGA will now fall in social media or other entertainment platforms.
Your Question: Where all traffic should go now?
- Netflix
- Amazon Prime
- Youtube
- Hotstar
- Tiktok
- Online Games
- Indoor Games
- Movie websites
- Messaging Platforms
- Music Platforms
What you should do now?
Double down your digital marketing channel for now. Instead of investing in paid marketing, and social media you can leverage the ideation into SEO service. This is the right time to put effort to rank for your high search volume keywords. Don’t kick out your existing digital channel employees. Use them to screw your business up and gave training and motivation to them.
Conclusion
Motivation is the best tool to improve organization efficiency. Utilize it. And also the paid keywords bid range will go low. Since your competitors also paused their SEM, SMM campaigns. We cannot throttle business against nature. Don’t get panic about the Covid-19 pandemic. All will get stabilize soon. I too believe the same folks. Just wait and watch the game.
PS: Please be safe and, stay and spend your time in the home.
Content Source: neilpatel.com/blog/coronavirus/
