As a blogger, you have often heard that SEO is a very essential part of the website or any other blogging platform. But, have you ever tried learning about SEO and why it is so essential? If not then here we have some SEO tips that could be very essential and effective for your website. If you have any doubts then you can contact us anytime for more information.

Brief introduction about SEO:

SEO is a technique to rank your website on different search engines. It helps the searching robot to recognize the worth of your site and helps it to rank on the internet. If your SEO strategies are good and you know that how you can use keywords, sub-keywords, and long keywords then it will be a boon solution for you.

Learning the strategies and the benefits of SEO will be easy if you have a platform to learn for the same.

Parts of SEO:

There are many parts and things to do in SEO, but the two major parts are on-page SEO and off-page SEO. Here is a brief introduction to both.

On-Page SEO:

On-page SEO refers to using a few guides to rank your page on search engine through your content, and other basic strategies that are mentioned below:

• The first thing is using correct keyword density in your content and using an appropriate keyword too.
• One has to search a high ranking keyword on the search engine. One can use various software to decide the keyword with less difficulty on the internet.
• After this use the correct number of keywords in the content to get it noticed by Google or any other search engine.
• Use the keyword in your title, sub-heading, and in meta-description of the article. Also, try to insert in the first paragraph of the content if possible.
• Use the keyword naturally and never try to insert it forcefully to increase the keyword density.
• Always write the content of more than 300 words. You can make it as long as you want but there are 2 guidelines for deciding the number of words in your content.
• First, keep word count equal to or more than 300 words. And check the word count on your competitors’ site and keep it 10% more than it.
• Try to use long-tail keywords that are highly searched on different search engines.

By following these basic guidelines, you will be able to do a proper On-Page SEO of your article.

Off-Page SEO:

The second most important part of SEO is off-page SEO. It will help you to rank your website and getting more traffic on the web-pages. There are a few strategies that one can follow to carry out proper off-page SEO guidelines.

Link building is the most essential activity that one has to carry out for promoting the link of the web-page. The first liking is done naturally. It is when a blogger gives credit to any other farm or website they like. It is known as a natural link building. After this comes manual link building in which one asks other bloggers and website owners with a high ranking to share your content on their blog. One can also ask to keep an article with your link on their website. Manual link building can also be done by placing links on various platforms through the paid posts. Self-created links are the links build through engaging on different blogs and forums. Solving the problems of different website owners and then sharing your links on the relevant posts. One can make an account on Haro, Reddit, Quora, and Pinterest like websites. These platforms are helpful for sharing the links of your website while solving the problem of others.

In this way, one can do off-page SEO is an effective way to rank the website and to get more profit from the same. It will take time to do all but it will be an effective strategy once done.

Bottom Lines:

Now, we have shared basic information about SEO and SEO tips for bloggers. It will be a great initiative to let people know who you are and why you are working.

There are many benefits of SEO like targeting the high traffic, there is no need to pay for running ads while doing SEO. SEO helps to get a higher click on PPC and getting more revenue after getting Google AdSense approved. It helps to get organic traffic by providing quality to readers. It is the duty of website owners to provide essential and quality work to the readers. The more you provide quality more the people will like the work you are doing. SEO can only give a jerk to your Client SEO Service or Work. Only you can provide quality to your audience through the content.

Hence, these are some basic steps and quality providing ideas that one can follow to rank the site easily.

I’m not Neil Patel, this is Naveen!

By now all around the globe are feard about the coronavirus, the real fact that Covid-19 gave us is a lockdown right?

Nope, that’s not the fact behind the fear is many of the Indians are near to layoff, pay cut or might jobless. The sad thing but it is true.

I know your mind is asking Why?

Because of Covid-19, many businesses were going down. Yes, businesses in India are going very struggle and it will take around 4-6 months to stabilize the business. Please refer to the below graph.

Traffic By Industry

If you are running a business that’s going down from the graph. Don’t invest in Digital Marketing. Since it will take a lot of time to regain.

Which department will get affect in an org structure?

1. Interns(100%)

2. Sales(90%)

3. Digital Marketing(80%)

4. Tech(60%)

5. Finance(30%)

6. HR(20%)

Why Sales & marketing goes above 70% during this period?

Due to the Covid-19 effect searches will go down for product and service. Most of the companies offer WFH to their employees. And also from the decision-makers, they won’t think about the investments now. Since they preparing the layoff list.

Top 5 reasons why your website traffic will go down due to the Covid-19 effect?

1. Paid Traffic 0% – Yes you have stopped your paid campaign because of Corona. If you are a service or product based this a mandatory thing to do.
2. Social Media Traffic will go down by at least 30% – However, all the digital channels will focus on indirect marketing using social channels such as facebook, Instagram, and Twitter. But now all the social peoples are looking contents based on Covid-19 maybe its a meme or news Indians are doing fun of it.
3. Organic traffic will go down by at least 60% – Yes searches went down and the search volume as well.
4. Blog traffic will go down by at least 70% – The answers is at above.
5. Brand  – Major brands like Flipkart, Amazon, and Swiggy are providing limited resources. So 90% of your TGA will now fall in social media or other entertainment platforms.

Your Question: Where all traffic should go now?

• Netflix
• Amazon Prime
• Youtube
• Hotstar
• Tiktok
• Facebook
• Twitter
• Online Games
• Indoor Games
• Movie websites
• Messaging Platforms
• Music Platforms

What you should do now?

Double down your digital marketing channel for now. Instead of investing in paid marketing, and social media you can leverage the ideation into SEO service. This is the right time to put effort to rank for your high search volume keywords. Don’t kick out your existing digital channel employees. Use them to screw your business up and gave training and motivation to them.

Conclusion

Motivation is the best tool to improve organization efficiency. Utilize it. And also the paid keywords bid range will go low. Since your competitors also paused their SEM, SMM campaigns. We cannot throttle business against nature. Don’t get panic about the Covid-19 pandemic. All will get stabilize soon. I too believe the same folks. Just wait and watch the game.

PS: Please be safe and, stay and spend your time in the home.

Content Source: neilpatel.com/blog/coronavirus/