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NEWS
Home Archive by Category "NEWS"

Category: NEWS

NEWS

What is Google Primer all about and How does it work?

What is Google Primer App?

Google primer app is a free mobile application that provides layman lessons on digital marketing. Google primer app helps students and business owners to grow their digital skills with ease.

What is the purpose of the Google Primer App?

The Google primer contains many topics that cover digital marketing & business-related lessons to help you to surge your career growth. Primer is a pocket-friendly skill gainer with 5 minutes or less digital content online. You can even access google primer offline too. Every lesson in Google primer contains key takeaways, practical and personalized instructions that help to improve your business and skills as well.

What are the Features of Google Primer?

So, If you didn’t what is digital marketing? Do you not have time to learn a digital marketing course? No need to worry. The Primer product from Google will sort out this by developing your marketing and business skill on a 5-minutes lesson in primer. This app majorly covered by many types of free marketing courses such as branding, website, email marketing, social media analytics, video, mobile, etc. Also, it comes with three different languages English, Hindi & one South Indian regional language.

Total Numbers of Lessons Covered in Google Primer App:
Category

  1. Business & Operations
    1. Business Planning 31 lessons
    2. Selling 15 lessons
    3. Business Management 43 lessons
    4. Startup 6 lessons
  2. Brand & Identity
    1. Brand Building with 11 lessons
    2. Customer engagement with 5 lessons
    3. Website 7 lessons
    4. User Experience 6 lessons
  3. Marketing & Measurement
    1. Email Marketing 8 lessons
    2. Social Media (6)
    3. Digital Marketing 1 (11)
    4. Digital Marketing 2 (11)
    5. Content Marketing (9)
    6. Analytics (12)
    7. Business insights (15)
    8. Mobile Marketing (8)
    9. Video Marketing (4)
    10. Agency Marketing (4)

Additional features of Google Primer:

It contains three tabs completed, in progress, and pinned sections also with explore & save options. Whereas the explore tab shows the primer featured articles and save option will choose to save any content or lesson so that you can access later on.

Additional features of Google Primer:

It contains three tabs completed, in progress, and pinned sections also with explore & save options. Whereas the explore tab shows the primer featured articles and save option will choose to save any content or lesson so that you can access later on. You can select all the lessons if you want to learn or you can customize it based on your needs.

A Glimpse of Google Primer

Primer App Language Selection
Primer App Language Selection
What Is Google Primer App Functions
What Is Google Primer App Functions
Primer App Intro
Primer App Intro
Primer App Marketing and Buisness
Primer App Marketing and Business
Primer App Featured Section
Primer App Featured Section

Download Google Primer App:

You can download this app from official primer website or from iOs & Google play store.

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Maya November 23, 2020 0 Comments
NEWSSEO

What is a Guest Posting? Strategies & Fundamentals

Guest posting is a one of the alternate way of quality link building strategy a part of off page technique in Search engine optimization (SEO) that helps the business to build their brand among the different set of audience and help them to increase the traffic to the website and also helps to get a high-quality backlink and traffic for your website. The concept of guest posting is nothing but the writer writes and publishes their work on some popular third party website or blog that connects them with a new group of readers and target audience.

Purpose of guest post

The guest post is considered to be one of the key strategies for a business or brand to build an online presence. A good guest post writer must be able to produce good contents that will add value to the sites or blogs where the content is posted, thus building a friendly relationship with the other writers and bloggers in the digital platform most significantly on the social media websites like the Twitter, Facebook, Pinterest and more..

When the guest post is posted on the website, a link is attached to it in the author bio or inside the content. And these will act as back links and it will increase the value of the post in the search engine making it easier for the audience to find through the Bing, Yahoo or Google and it indirectly increases your website ranking. It is stated that the guest posting is 5 times valuable as creating new contents on the own website and it definitely broadens the reach of the business and boosts the online reputation of the brand.

It is a key strategy of Link Building

Most of the people in the digital world think that guest posting is the general article marketing, but it is not true- the guest post is not like article marketing. When submitting the contents of the article directory, it covers all the topics thereby the traffics and links received becomes less relevant. However, in the case of the guest posting, the contents submitted on the websites are in a niche and it provides more links and increases website traffic.

Pitching on guest posting websites

A person can submit their contents automatically with the other available directories in the case of the article directories, however, guest posting is targeted exclusively for a particular website or blog and posting the guest posts in a month is either five or minimal. So, while posting the contents it is important to make sure that they are posted on the significant sites and blogs and the backlinks received through these posts are highly valuable. Find the websites which are too active with regular contributions and with social interactions.

Fundamental strategies of a guest post

Guest post is a marketing strategy that can be used by a business to expand and reach more new clients and increase the customer conversion. There are some basic fundamentals a person should be aware of before publishing the guest post.

Blog creation: Before publishing the post you must create a blog so that the visitors can view the high quality and credible blog entries, the user-friendly interface and the backlinks you are working on.

Set goals: Though guest posting is the best marketing strategy, it is important that you analyze whether it is beneficial for your business or not and setting up business goals helps in pushing the business to the next level.

Seek opportunities: Pool of opportunities is available over the internet, so before pondering over the opportunities you have to set certain criteria pertaining to specific options. While narrowing down the options, you should try to attract more audience towards the platform for client conversion and expand the traffic redirects. And monitor the entries of blog post received on regular basis and make sure that the blog owner or administrator has an active digital influence.

You can pitch for opportunities through Google blog communities, Google search and via social media.

Solid author biography: This is the only place where you include links that will redirect the reader towards your social media account and blog. The crucial part here is that you must create a catchy and precise bio that will tap the reader towards your blog.

Even though the steps in creating a guest post sounds tricky it holds a key position in the marketing strategy and it is a major factor involved in establishing and developing a business or a brand on the online platform. Also, the acquaintance of the guest blog communities and social media helps you to come across few other ways of marketing the business.

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Maya September 26, 2020 3 Comments
NEWS

Is the CompTIA A+ certification worth it?

Will you be paying to get an A+ certificate?

There is a lot of back and forward with this on the one hand of real supporters who say that you cannot be voted without for the a+ salary critics who say that A+ is so simple that it is unacceptable and, as is almost always the case, both are wrong.

Different ways in which A+ can “pay.”

A question that is not fully understood will usually create confusing answers. When do we answer the question, “Do you pay for A+ certification?”

1) If it gives you a higher payment that reflects the high value of the certificate.
2) If your job ends when you are competing with someone who is applying for the same job but is not certified.
3) If the certification process is so successful that you need to gain new skills/knowledge, you will be satisfied.

How much do you know?

Where you are in your profession will have a significant impact on which of the three scenarios above may be relevant to your situation.

If you are new to the business with minimal experience, or 2, then that is the key. You don’t worry about making 20% ​​more than anything. You worry about doing that job that will be your foot in the door.

If you already have a few years of experience, 1,) above might be relevant to you.

If three comes to fruition, in the long run, this will lead to faster, higher occupational safety/stability, and ultimately better pay.

As you can see, the “if” is one of the three concepts above. Let’s take a closer look at the data and try to understand what the answers are.

Computer service compensation scale and A+ certification

According to the Bureau of Labor Statistics, PC Repairman’s outlook is attractive, with the expected growth rate of 17% in 2012-2022. Because demand drives the price, technicians expect an average salary of $ 48,900 per year (for more information, see CertBlaster’s salary review for computer technicians). It is essential to understand that this figure is the national average, and many subscribers are currently much less paid. The two most important factors for this difference are A) geography – technology in Boise, Idaho does not accept the same pay as a Manhattan technician (on the other hand, it does not pay the same rent ) and B) knowledge. There is a big difference between zero and, say, three years of experience. Nevertheless, let’s try to get a more detailed picture of what this payment looks like.

According to ComputerWorld’s salary analysis, CompTIA A+ accredited technology had an average salary of $50,364 in 2010.” According to statistics, let’s see if they are offered compared to actual job offers.

Experience versus certification

Experience versus certification is always an essential consideration when it comes to IT accreditation, but even more so when it comes to A+ certification. Why? Because the A+ certification is an entry-level certification, experience concerning the enigma of accreditation can be particularly acute for job seekers. It’s a problem with all those announcements that require knowledge that newly trained and recently A+ certified people have to face. Don’t get me wrong, just because this problem exists doesn’t make entry-level certification unusable, as some will say. Although I have no studies on this, I have always believed that the candidate in this position without guarantee will have a much longer job search than the one in his CV. What I have seen are employers who have just had the opportunity to make someone new and inexperienced, even when their ideal scenario requires experience. There is no doubt that the employer who is predictable with two more or less equal questions in that situation will reduce the risk by hiring the certified candidate.

If you are a newcomer to the trade and you, know that you only come across ads that require experience, sign up somewhere. Offer your free support services to a local non-profit organization, a local high school, or university. It doesn’t matter, even a few months, because the developers have seen a difference in life between any experience and some capacity. In part, this is the case, even after months of volunteering, you have little experience but also a professional benchmark in attending the table. This is very important as it will help reduce your potential employer’s employment risk.

The impact of A+ on the likely cap of getting the job

We have covered the A+ certification compared to none of the above certification. Besides, there are situations in which employers only hire A+ certified technicians. The most common situations in which they occur are 1) the suppliers with whom the employer works will only allow A+ certified technicians to perform warranty work, 2) the company is an A+ certified service center, which means that at least half of their technicians must be certified.

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Maya August 25, 2020 0 Comments
NEWS

5 Reasons Why your Organic Traffic is Going Down

I’m not Neil Patel, this is Naveen!

By now all around the globe are feard about the coronavirus, the real fact that Covid-19 gave us is a lockdown right?

Nope, that’s not the fact behind the fear is many of the Indians are near to layoff, pay cut or might jobless. The sad thing but it is true.

I know your mind is asking Why?

Because of Covid-19, many businesses were going down. Yes, businesses in India are going very struggle and it will take around 4-6 months to stabilize the business. Please refer to the below graph.

Traffic By Industry

Traffic By Industry

If you are running a business that’s going down from the graph. Don’t invest in Digital Marketing. Since it will take a lot of time to regain.

Which department will get affect in an org structure?

  1. Interns(100%)

  2. Sales(90%)

  3. Digital Marketing(80%)

  4. Tech(60%)

  5. Finance(30%)

  6. HR(20%)

Why Sales & marketing goes above 70% during this period?

 

Due to the Covid-19 effect searches will go down for product and service. Most of the companies offer WFH to their employees. And also from the decision-makers, they won’t think about the investments now. Since they preparing the layoff list.

 

Top 5 reasons why your website traffic will go down due to the Covid-19 effect?

 

  1. Paid Traffic 0% – Yes you have stopped your paid campaign because of Corona. If you are a service or product based this a mandatory thing to do.
  2. Social Media Traffic will go down by at least 30% – However, all the digital channels will focus on indirect marketing using social channels such as facebook, Instagram, and Twitter. But now all the social peoples are looking contents based on Covid-19 maybe its a meme or news Indians are doing fun of it.
  3. Organic traffic will go down by at least 60% – Yes searches went down and the search volume as well.
  4. Blog traffic will go down by at least 70% – The answers is at above.
  5. Brand  – Major brands like Flipkart, Amazon, and Swiggy are providing limited resources. So 90% of your TGA will now fall in social media or other entertainment platforms.

Your Question: Where all traffic should go now?

  • Netflix
  • Amazon Prime
  • Youtube
  • Hotstar
  • Tiktok
  • Facebook
  • Twitter
  • Online Games
  • Indoor Games
  • Movie websites
  • Messaging Platforms
  • Music Platforms
What you should do now?

Double down your digital marketing channel for now. Instead of investing in paid marketing, and social media you can leverage the ideation into SEO service. This is the right time to put effort to rank for your high search volume keywords. Don’t kick out your existing digital channel employees. Use them to screw your business up and gave training and motivation to them.

Conclusion

Motivation is the best tool to improve organization efficiency. Utilize it. And also the paid keywords bid range will go low. Since your competitors also paused their SEM, SMM campaigns. We cannot throttle business against nature. Don’t get panic about the Covid-19 pandemic. All will get stabilize soon. I too believe the same folks. Just wait and watch the game.

PS: Please be safe and, stay and spend your time in the home.

Content Source: neilpatel.com/blog/coronavirus/

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Maya July 25, 2020 0 Comments
NEWS

How a spy app helps in this digital world?

Contemporary digital phones and computer devices these days are important ones for business and personal use. Therefore, everyone, these days have access to the internet on mobiles, tablets, and on computing laptop and desktop devices.

There are plenty of people out there that are trying to get their hands on the technological tools in terms of spy apps to get to know about the activities of someone on contemporary cellphones and PCs.

No matter what if you are parents and employers who are trying to do surveillance on children and employees respectively, you can use technological tools to get the job done. Let’s get to know about the details in the following.

What is a spy app?

It is an application that you can install on someone’s cellphone, tablets, and even on the contemporary computing laptop and desktop devices. Furthermore, users can get access to the online web portal and use powerful features to upload the information running on the target device.

It was initially developed and designed for digital parenting and employee monitoring activities. You have to get the subscription separately for cellphone and computer spying apps. The application is packed with multiple products according to the OS of the target device.

You can easily install it on your target phone or PC and navigate all of its features on the target device. It has a user –friendly interface that makes it one of the best in the business these days. Every product subscription provides you the credentials and separate control panel to operate it on the target device. For more details and updates, you can do a live chat with its customer care representatives.

Compatibility:

Cell phone and computing spy software are compatible with all the contemporary cellphones, tablets, and with the computer devices running with Mac and window OS. In addition to that, it works secretly on the target device and uploads the information to the dashboard.

How to get & install spy software for phone & PC?

If you want to track someone’s cellphone or computer device running with different OS, then you can visit TheOneSpy track a phone official web page. Once you are on it, then subscribe to a cellphone or computer tracking app. You will get the credentials through an email. You can make a check on your email and get your hands on the password and ID. Furthermore, get physical access to the target device and start the process of installation. When you have completed the process of installation, then you can activate it on the target device. Now you can get your hands on the features but you have to get access to the online web portal. You can use the password and ID and get access to the online dashboard. You can get your hands on the powerful tools that you can get following the subscription that you have got earlier. Let’s discuss the tools of the spy app for phone and PC in complete detail.

Use cellphone spying software features

You can get your hand on the information running on the target phone. Users can use screen recording app to record video of the screen and send to the online web portal. You can use a secret call recorder to record live calls on the target cellphone. Furthermore, use IM’s social media to get the logs of social messaging apps active on target mobile. In addition to that, users can record IM’s Voice calls without root and get the keystrokes applied to the target device. However, users can track emails, block the internet, text messages, and incoming calls.

Use computer monitoring app features

You can use its most advance features on mac and windows devices. Users can use windows spy app tools like website blocking, on-demand screenshots, view installed applications, windows camera snaps, windows GPS location, and screen recording. However, users can also use surround recording. Furthermore, users can mac spy software features likewise, website blocking, camera bug, MIC bug, screenshots, and keystrokes logger. All of the features of computer tracking software are best in the business to provide you with completed a detailed analysis of the activities happening on the target device.

Conclusion:

TheOneSpy spying software is the best tool for parents to monitor teen’s online activities and equally beneficial for business personals for those who want to make a check on employees in working hours.

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Maya July 23, 2020 0 Comments
NEWSSEO

Impact of Covid-19 in Digital Marketing | Is SEO Sinking for Marketers?

Hey Digital Marketers!

So how you’re doing your quarantine? Did you prepare your quarantine to do calendar list for May 2020? Hey, buddies not about chat or ludo or WFH(Work From Home). I’m asking about the digital marketing calendar for May 2020?

As I told earlier in my organic traffic down an article. So it seems like still, my organic traffic is sinking over low to medium sessions. And also it seems like lockdown might continue to the impact of Covid-19 all over India. Why not it may continue up to May 30th? I guess so!

So thinking about Digital Marketing? Doing SEO? No Traffic? Job Security and what else cooking in your marketing mind?

Ok cool! Here’s my plan for the entire May 2020 that is what we are going to focus on Digital Marketing.

Maze’s May month content calendar is empty. We are not focusing on producing new content, social media, Search Engine marketing.

What are you thinking about?

Yaas Digital Marketing ruined by Coronavirus completely.

Don’t think about SEO is sinking right now and It’s not. Digital Marketing is an Ocean nevertheless we have to find a new digital strategy that would help to build a brand reputation.

6 Things to do as a Digital Marketer in May 2020 in Quarantine time.

  1. Optimize your local SEO
  2. Try to get link exchange
  3. Collect some guest post lists
  4. Improve your social media
  5. Knowledge Sharing
  6. Storm breaking competitors site

Yes, the above things are completely free of cost! You don’t need to invest like a pro to do all the mentioned above. I can explain to you clearly step by step as an SEO specialist what should you have to do in May in Digital Marketing.

Let’s add the cherry to the cake

Optimize your local SEO: Yes this is the right time to ask your customers about how they are handling. You can show your empathy now by asking their’s situation and show them how caring you are. It will help your brand and reputation and also might have a chance to improve your google reviews. It’s your burden how you indirectly digging them to review your business.
Try to get link exchange: Yes course you can utilize this vast time to gain links from reliable sources.
Collect some guest post lists: On this leisure, you can freely collect and pitch them and make a relationship for future content distributions.
Improve your social media: Share your brands with your friend’s relatives add companies based pictures using social media, explore how others getting a big impact on social
Knowledge Sharing: Join discussion boards like warrior forum, black hat SEO, etc. Don’t ask your silly questions there. Just wait and watch the threads you will get some ideas.
Storm breaking competitors site: Break & repair your competitor sites
Content Re purposing using a screaming frog, SEO Spyglass, and similar SEO tools. These tools will help you to analyze your competitor’s website architecture.

That’s all folks this what we have planned to work in May month marketing. Having a question about SEM & SMM? My only answer to this question is “Yarume iladha kadaila yaruku pa tea athura” I love this Tamil dialogue. This is my genuine answer to this please step down your SEM & SMM if you are running save it for future use.

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Maya April 24, 2020 0 Comments
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