What is a Guest Posting? Strategies & Fundamentals
Guest posting is a one of the alternate way of quality link building strategy a part of off page technique in Search engine optimization (SEO) that helps the business to build their brand among the different set of audience and help them to increase the traffic to the website and also helps to get a high-quality backlink and traffic for your website. The concept of guest posting is nothing but the writer writes and publishes their work on some popular third party website or blog that connects them with a new group of readers and target audience.
Purpose of guest post
The guest post is considered to be one of the key strategies for a business or brand to build an online presence. A good guest post writer must be able to produce good contents that will add value to the sites or blogs where the content is posted, thus building a friendly relationship with the other writers and bloggers in the digital platform most significantly on the social media websites like the Twitter, Facebook, Pinterest and more..
When the guest post is posted on the website, a link is attached to it in the author bio or inside the content. And these will act as back links and it will increase the value of the post in the search engine making it easier for the audience to find through the Bing, Yahoo or Google and it indirectly increases your website ranking. It is stated that the guest posting is 5 times valuable as creating new contents on the own website and it definitely broadens the reach of the business and boosts the online reputation of the brand.
It is a key strategy of Link Building
Most of the people in the digital world think that guest posting is the general article marketing, but it is not true- the guest post is not like article marketing. When submitting the contents of the article directory, it covers all the topics thereby the traffics and links received becomes less relevant. However, in the case of the guest posting, the contents submitted on the websites are in a niche and it provides more links and increases website traffic.
Pitching on guest posting websites
A person can submit their contents automatically with the other available directories in the case of the article directories, however, guest posting is targeted exclusively for a particular website or blog and posting the guest posts in a month is either five or minimal. So, while posting the contents it is important to make sure that they are posted on the significant sites and blogs and the backlinks received through these posts are highly valuable. Find the websites which are too active with regular contributions and with social interactions.
Fundamental strategies of a guest post
Guest post is a marketing strategy that can be used by a business to expand and reach more new clients and increase the customer conversion. There are some basic fundamentals a person should be aware of before publishing the guest post.
Blog creation: Before publishing the post you must create a blog so that the visitors can view the high quality and credible blog entries, the user-friendly interface and the backlinks you are working on.
Set goals: Though guest posting is the best marketing strategy, it is important that you analyze whether it is beneficial for your business or not and setting up business goals helps in pushing the business to the next level.
Seek opportunities: Pool of opportunities is available over the internet, so before pondering over the opportunities you have to set certain criteria pertaining to specific options. While narrowing down the options, you should try to attract more audience towards the platform for client conversion and expand the traffic redirects. And monitor the entries of blog post received on regular basis and make sure that the blog owner or administrator has an active digital influence.
You can pitch for opportunities through Google blog communities, Google search and via social media.
Solid author biography: This is the only place where you include links that will redirect the reader towards your social media account and blog. The crucial part here is that you must create a catchy and precise bio that will tap the reader towards your blog.
Even though the steps in creating a guest post sounds tricky it holds a key position in the marketing strategy and it is a major factor involved in establishing and developing a business or a brand on the online platform. Also, the acquaintance of the guest blog communities and social media helps you to come across few other ways of marketing the business.