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Website Traffic Down Tag
Home Posts Tagged "Website Traffic Down"
Web Security

Is your website hacked? | How to identify? Tips to solve it

With the increase in online attacks happening many website owners are in search of some ways to safeguard their website from website hacks and other sorts of damage happening to their website. Pondering about how to identify if your website hacked and clean the malicious code, malware or vulnerable scripts completely from your website?

What does a hacker do to your website?

The main motive of the hacker is to harm the website. Here are a few things that happen to your website when it is hacked.

1. Malware attack:

First and foremost is the malware attack. In this, the malicious code is injected in the source code of the website which impacts the performance of the website. The malware that is injected in the website causes severe damage from stealing website data to stealing user-related information resulting in a threat to a common man. 

Refer some sample attacks of one of my website(March – April 2020)

Website Hacking Type

2. Website Spam:

SEO spam is yet another reason for the attack. This is done to put your website down in the search result. This is usually done by your competitor to increase your spam score.

3. Phishing attack:

A phishing attack is mainly done to steal user personal information such as debit or credit card information. Mostly this attack pretends to be like a redirection to a different website to get the login information of the customer to steal their data.

How to identify if your website is hacked?

1. Perform site check:

It is important to examine your website and find out whether any alternatives or any new code is added to the website. The hacker mostly attacks .htaccess files, media and.php files. So firstly perform a check on the source code. One main trick that the hackers use is adding base64 at the end of the .php file. So search for base64 file in the source code to find this kind of attack.

2. Use security tools:

Another method to check your website is to use security tools. The security tool will perform a website scan to find if your website is safe or not. Google provides you with the simplest tool that is google webmaster. Google webmaster analyses the website and finds out if any malware exists on the website.

Example refer the below screenshot of one of my client’s webmaster notification

Search Console Aka Webmaster Tools notifies website hacked

 

Google Search Result Shows – “This site may be hacked”

How to recover your hacked website?

1. You can clean the website all by yourself if you can find the insertion of malicious code anywhere in the source code. You can simply clear those codes by deleting it. Make changes to the source code, reapply the entire fresh code again. 

2. There are security tools available to clear your hacked site. It starts scanning your website entirely and removes if any malicious code is found. Security tools will also help in maintaining the health of your website.

Preventive measures to protect your website?

1. Keep an eye on your website.

It is important to have a regular check on your website. It is well and good if the hosting provider helps you with the regular check of the website. Link your website in google webmaster and google analytics to track the performance of the website. Google webmaster helps in finding the malware and helps in website improvement. Google Analytics, in turn, helps in finding out the performance of your website. Regular use of such tools will help in maintaining your website’s health.

2. Invest in website security service:

Website Malware Removal protects and secures your website from any kind of attacks such as malware, dos attack, phishing, ransomware, etc. Invest in these and stop worrying about the malware threats and build your website reputation safely.

There are many web security providers are there in online but some of the are really worthy and safeguard to your website.

FAQ in Website Security 2020

I have installed SSL certificate for security. How my site is hacked?

SSL certificate is a secure layer that uses encryption & decryption technology to protect your customer credit card credentials, personal details etc.

Possible ways to hack my website?

If you are not monitoring your website and not updating your plugins, CMS and frequent change of website credentials. These are the possible way to hack your website.

How Hackers hack your website?

Hackers use cryptography tools to suggest your website passwords or they will try to access your root files to inject malicious code and other vulnerable scripts.

How to prevent my website from hackers?

Use paid WordPress themes, update plugins, use website backups frequently, Change SQL usernames, password. These are the basic precautions to save your website from hackers.

How to identify my site has been hacked?

Your site might slow loading, low traffic, advertisements, hackers name into the website, Google alert, redirection to another website etc.

How to clean my website if it’s hacked?

You can restore your website immediately if you have older backups of your website. Make sure the backup file doesn’t have any malicious code or scripts in to it. Also you can reach any website security providers to fix your website.

How much it costs to secure my website?

Plans starts from $10(750 INR) to $100(8000) plus. The much you are going higher will save your time.

 

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Maya August 11, 2020 0 Comments
NEWS

5 Reasons Why your Organic Traffic is Going Down

I’m not Neil Patel, this is Naveen!

By now all around the globe are feard about the coronavirus, the real fact that Covid-19 gave us is a lockdown right?

Nope, that’s not the fact behind the fear is many of the Indians are near to layoff, pay cut or might jobless. The sad thing but it is true.

I know your mind is asking Why?

Because of Covid-19, many businesses were going down. Yes, businesses in India are going very struggle and it will take around 4-6 months to stabilize the business. Please refer to the below graph.

Traffic By Industry

Traffic By Industry

If you are running a business that’s going down from the graph. Don’t invest in Digital Marketing. Since it will take a lot of time to regain.

Which department will get affect in an org structure?

  1. Interns(100%)

  2. Sales(90%)

  3. Digital Marketing(80%)

  4. Tech(60%)

  5. Finance(30%)

  6. HR(20%)

Why Sales & marketing goes above 70% during this period?

 

Due to the Covid-19 effect searches will go down for product and service. Most of the companies offer WFH to their employees. And also from the decision-makers, they won’t think about the investments now. Since they preparing the layoff list.

 

Top 5 reasons why your website traffic will go down due to the Covid-19 effect?

 

  1. Paid Traffic 0% – Yes you have stopped your paid campaign because of Corona. If you are a service or product based this a mandatory thing to do.
  2. Social Media Traffic will go down by at least 30% – However, all the digital channels will focus on indirect marketing using social channels such as facebook, Instagram, and Twitter. But now all the social peoples are looking contents based on Covid-19 maybe its a meme or news Indians are doing fun of it.
  3. Organic traffic will go down by at least 60% – Yes searches went down and the search volume as well.
  4. Blog traffic will go down by at least 70% – The answers is at above.
  5. Brand  – Major brands like Flipkart, Amazon, and Swiggy are providing limited resources. So 90% of your TGA will now fall in social media or other entertainment platforms.

Your Question: Where all traffic should go now?

  • Netflix
  • Amazon Prime
  • Youtube
  • Hotstar
  • Tiktok
  • Facebook
  • Twitter
  • Online Games
  • Indoor Games
  • Movie websites
  • Messaging Platforms
  • Music Platforms
What you should do now?

Double down your digital marketing channel for now. Instead of investing in paid marketing, and social media you can leverage the ideation into SEO service. This is the right time to put effort to rank for your high search volume keywords. Don’t kick out your existing digital channel employees. Use them to screw your business up and gave training and motivation to them.

Conclusion

Motivation is the best tool to improve organization efficiency. Utilize it. And also the paid keywords bid range will go low. Since your competitors also paused their SEM, SMM campaigns. We cannot throttle business against nature. Don’t get panic about the Covid-19 pandemic. All will get stabilize soon. I too believe the same folks. Just wait and watch the game.

PS: Please be safe and, stay and spend your time in the home.

Content Source: neilpatel.com/blog/coronavirus/

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Maya July 25, 2020 0 Comments
NEWSSEO

Impact of Covid-19 in Digital Marketing | Is SEO Sinking for Marketers?

Hey Digital Marketers!

So how you’re doing your quarantine? Did you prepare your quarantine to do calendar list for May 2020? Hey, buddies not about chat or ludo or WFH(Work From Home). I’m asking about the digital marketing calendar for May 2020?

As I told earlier in my organic traffic down an article. So it seems like still, my organic traffic is sinking over low to medium sessions. And also it seems like lockdown might continue to the impact of Covid-19 all over India. Why not it may continue up to May 30th? I guess so!

So thinking about Digital Marketing? Doing SEO? No Traffic? Job Security and what else cooking in your marketing mind?

Ok cool! Here’s my plan for the entire May 2020 that is what we are going to focus on Digital Marketing.

Maze’s May month content calendar is empty. We are not focusing on producing new content, social media, Search Engine marketing.

What are you thinking about?

Yaas Digital Marketing ruined by Coronavirus completely.

Don’t think about SEO is sinking right now and It’s not. Digital Marketing is an Ocean nevertheless we have to find a new digital strategy that would help to build a brand reputation.

6 Things to do as a Digital Marketer in May 2020 in Quarantine time.

  1. Optimize your local SEO
  2. Try to get link exchange
  3. Collect some guest post lists
  4. Improve your social media
  5. Knowledge Sharing
  6. Storm breaking competitors site

Yes, the above things are completely free of cost! You don’t need to invest like a pro to do all the mentioned above. I can explain to you clearly step by step as an SEO specialist what should you have to do in May in Digital Marketing.

Let’s add the cherry to the cake

Optimize your local SEO: Yes this is the right time to ask your customers about how they are handling. You can show your empathy now by asking their’s situation and show them how caring you are. It will help your brand and reputation and also might have a chance to improve your google reviews. It’s your burden how you indirectly digging them to review your business.
Try to get link exchange: Yes course you can utilize this vast time to gain links from reliable sources.
Collect some guest post lists: On this leisure, you can freely collect and pitch them and make a relationship for future content distributions.
Improve your social media: Share your brands with your friend’s relatives add companies based pictures using social media, explore how others getting a big impact on social
Knowledge Sharing: Join discussion boards like warrior forum, black hat SEO, etc. Don’t ask your silly questions there. Just wait and watch the threads you will get some ideas.
Storm breaking competitors site: Break & repair your competitor sites
Content Re purposing using a screaming frog, SEO Spyglass, and similar SEO tools. These tools will help you to analyze your competitor’s website architecture.

That’s all folks this what we have planned to work in May month marketing. Having a question about SEM & SMM? My only answer to this question is “Yarume iladha kadaila yaruku pa tea athura” I love this Tamil dialogue. This is my genuine answer to this please step down your SEM & SMM if you are running save it for future use.

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Maya April 24, 2020 0 Comments
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