Building a website for an online store or blogging to make money is an increasingly popular trend, especially when the world is going through a difficult crisis caused by the pandemic. According to Statistics, up to 30% of websites, today use WordPress platforms because of their convenience, ease of use and configuration of everything from small businesses to large businesses. Therefore, there are many providers of this platform from free to paid.

Also Read: Impact of Covid-19 in Digital Marketing

If you are an amateur starting to build a website, instead of designing a website from scratch you can download the template you like. However, because of the huge number of themes available for you to choose from, of course, this makes you confused to choose a theme like that. 

Here are 8 tips to help you make no mistake when choosing the right WordPress Theme for your website.

Design is not the main criterion

When choosing a WordPress Theme, you shouldn’t just worry about its design. When choosing a theme, you should determine exactly what you need, what type of content you plan to publish, who your target audience is, and other special factors such as ad blocks or banners. Note the free theme providers with an impressive design but full of hidden spam links and many other problems.

Only choose themes from trusted sources

Choose from only official sources or reputable theme providers. This ensures the code is error-free, free of viruses or hidden spam links. The safest source is still the official WordPress website for you to choose from free to paid themes. When you go to a trustworthy source, you can also see reviews and make sure the theme is still supported by the theme provider.

Say no to a theme that is too complicated

You should choose a theme with a simple and optimal design instead of a theme designed to be too complicated, confusing, and slow your website, affecting the customer experience on the site. This makes your website visitors not return.

Try out the demo page before making your final decision

Before installing any theme, try the demo site first. If you feel the demo version is easy to use and fits the brand you’re planning to build, download it!

Price doesn’t always come with quality

The premium theme doesn’t mean it’s what you’re looking for. There are thousands of free themes out there of amazing quality. Make sure you look at multiple themes before choosing the last one.

SEO optimized theme

SEO is a very important part of helping your articles get to the top of the search engines. Check the theme if it is optimal for SEO.

There is always good technical support

Some themes on the repository are long and are not being developed, so they are not supported by the author. If you’re not technically good, choose a theme with full technical support. Don’t forget to read the reviews of previous users to make sure the theme you choose is effective and fully supported. So, to ensure technical support, choose a premium theme that is better than a free theme.

Make money

When choosing a theme, you should be clear about whether your website is an online store or blog. If you intend to make money in the future by placing ads, you should consider choosing a theme with a minimum of 4 ad blocks. Remember to check if the theme supports ad scripts or not?

Conclusion

Everyone has their own goals and needs to build a website for themselves. Choosing a theme is only the first step in the long and arduous process of building a website, but choosing the right theme from the start will save you a lot of time. So, consider the above tips when finding the right WordPress for your website.

If you want to survive in the market, then think of something different than your competitors to maintain a higher ranking. Some of you will use the shortcuts, and some of you will genuinely work hard and will make every possible decision to achieve higher rankings in the search engines.

While talking about “working genuinely”, SEO is the one that is a beneficial and trusted way to reach there. But what exactly is SEO? What does it mean? Which methods/strategies are beneficial for it? Don’t worry; if you want answers to all these questions, read the following beginners guide for SEO, so that you will have no doubts.

So, let’s get started from the beginning….

What is SEO?

Everyone knows SEO stands for Search Engine Optimization that is nothing but ranking high on search engines in the organic search results that an unpaid section of search results.

SEO is a set of processes that focus on optimizing a website for search engines. To determine which pages to be included and the order of displaying pages in the search results, every search engine has a complex algorithm. SEO is another way to speak with search engines in a language they understand, and to give website information.

SEO is not only important for getting a huge number of users from organic search but also to improve the user-friendliness and trustworthiness of your website to increase credibility. The higher ranking will give more exposure as well as relevant users to your website. For that, first, you have to optimize your website’s structure properly.

When we say search engine optimization, here what is the meaning of optimization? What search engine optimizes? Is it optimizes the corresponding website, content, structure, metadata, or something else? Yes, the search engine optimizes all these things, as well as other things that we don’t know, and all this happens in splits of seconds or microseconds.

So what makes all this possible? For that, you need to understand how the search engine works, what are the factors that matter in this subject.

Also Read: How to Choose Digital Marketing Course in Chennai?

First Understand, How Search Engines Works?

The purpose of a search engine is to provide a relevant set of high-quality search results that satisfy user’s queries; this process gets completed within a few seconds.

When a user enters a search query into a search engine, it starts crawling billions of pages that exist around the world using web crawlers. These web crawlers are nothing but search engine bots or spiders, which scan every individual relatable page which has a result of your query.

The relevant pages are identified from the index, and then the algorithm is used to rank the relevant pages into the set of numbers. Consequently, algorithms can different for every search engine like the page that ranks high on DuckDuck Go for a search query won’t rank in the Google for the same query.

After the result matches with a query and a relevant set of pages are ready which is classified by the algorithm, then the search engine navigates the web by downloading web pages and similar related links of such pages that have been made available.Here, let us take an example, so you will understand how Google search engine works. Suppose you are feeling hungry & want to order a burger or pizza from McDonald’s. You know 24×7 discounts & offers available on these things so that you don’t have to pay full. Next, you search for McDonald Coupons & offers.

Here Google will show you all websites, including voucherarena in its result, that has a coupon code for McDonald’s. There are billions of pages having the same results as your query, but Google finds the more relevant ones, authorized, and around your location.

Search engines like Bing, DuckDuckGo, Wiki.com, Yandex are there, but Google is one who has rapidly rise and one of the most trusted search engines nowadays among all. With its upgrading algorithms, superior advertising platform, great user experience; Google has increased its market share to 87%, wow that a huge number – Still some say it’s a perception, but no one serves up better search results than Google – that’s a fact.

Two Ways of SEO White Hat and Black Hat

White Hat SEO

White has SEO Follows search engine guidelines & techniques that Google approves. It first focuses on users than the search engine. In White hat SEO, user requirement is a primary focus. If the user requirement is fulfilled then automatically the search engine will prefer you at the highest ranking. Strictly follow the search engine rules. It takes a long term approach to show results.

If you want to be an SEO expert then,

• Protect your brand reputation
• Increase your domain authority
• Get more and more traffic over time.

To achieve all these, you’ll need to stick to what is called “White hat” SEO tactics.

Black Hat SEO

Black Hat SEO is exactly opposite to the white hat SEO, which follows the wrong tactics and risky practices that are not honest. In this way, you can gain your rankings in a short period. Still, once the search engine gets known about shady practices then there will be opposite effects like a decrease in the ranking, spam score will be more, or lastly, your website will be blacklisted from search results altogether.

• It violets search engine guidelines
• It relies on manipulative tactics
• It focuses on quick wins

At last, it’s up to you, which side or strategy you choose among them, but in my opinion, you should always go for White Hat SEO, because it will be your lifetime investment.

On-Page SEO

On-Page SEO works as the practice of optimizing web pages to offer relevant data to users query also to rank higher in search engine and gain organic traffic towards the website or an individual web page.

Both the HTML source code & content of such a page are optimized in On-page SEO, which is opposite to off-page SEO which refers to external signals and other links. While working on On-Page strategy, you have to know about the main factors that play an important role in increasing rankings. Following are the factors,

• Publishing high-quality content
• Optimizing HTML tags such as page title, meta description & header
• Relevant headlines, SEO Images, & other multimedia elements
• Optimizing page content & content formatting
• Page loading speed
• Make a mobile-friendly website.
• Internal & External links
• User-friendly navigation, sitemaps, breadcrumbs

Yes, these factors are the same, but its measuring algorithm practices are always upgraded to match today’s condition.

Off-Page SEO

Off-Page SEO is known as Off-Site SEO that makes a move outside of the website to improve the position of a website within search engine results pages (SERPs). Many people associate off-page SEO with link building, but it’s not like that.

It’s all about link building, submission, and related all signals you can give to search engines to convince them about the quality and usefulness of your website. Nothing but the promotion methods outside the boundaries of websites is performed. 

• Build trust & relationship with others
• Be active on the web
• Link building is the most important
• Social media power
• Guest posting, forum posting, Infographics submission is necessary
• Incorporate relevant images & videos

Off-Site optimization involves ranking factors such as trustworthiness, search estimation, user requirements; increase the site’s popularity, & authority. 

Working on both strategies gives your website a high level of trustworthiness, authoritativeness, and expertise in search engines. The changes for On-page optimization are done within the website, and for Off-page, it’s done outside the website.

Top Skills You Need to be Good at SEO

Many factors are needed to be good at SEO. As we know, it is a time-consuming trick that checks your patience. It’s not like you submitted the post and within minutes you will get the results. It needs backing for every work that should be done. 

Here one leader is needed who will set goals for the project, build & lead a team, perform research, get the job done, also looking for some other tasks that should be done side by side with the other work. 

But for all these activities people should be trained or might know the general skills that are required to perform the above activities, also who can take responsibility for all these campaigns. Otherwise, it could fall apart. 

List of the most important skills needed while performing SEO – 

• Analysis
• Research
• Basic Programming & Technical Skills
• Communication
• Background in HTML
• Motivation & Adaptability

Revolutionized Your SEO with These Easy Tips

Set a Google Search Console

Google search console is the control centre of your website, which plays an important role in many activities in one place. Here, you can check analytics, set goals, can manage different campaigns if you want, mapping performance of your website, troubleshooting problems, maintaining the website, etc. Google Search Console makes it much easier to optimize the website of having access to data and various tools.

Find Relevant Keyword

A relevant keyword is much necessary because it shows the intent of your content. Choosing the right keywords is always a challenge because these keywords decide in which direction your article will go. In this case, you can use Google analytics to know the number of clicks for the keyword, difficulty percentage, and other suggested keywords to make your content effective.

Add LSI Keywords in The Content

LSI keywords are Latent Semantic Indexing keywords that are commonly used together within a single topic & with the main keyword, which are related to each other. Placing these keywords in the article makes more chances of ranking the content in the main keyword as well as LSI keywords. 

Use Keywords in the Right Places

Use the keyword properly in the content doesn’t stuff the keyword it’s not necessary. Maintain the ratio of the keywords as per the total content word count. 3 to 4% keyword should be there in opposite to the total content word count, more than 4% will consider as keyword stuffing which will degrade the content quality & ranking as well.   

Create Evergreen Content

Building great content and keeping it up to date is one of the success keys of SEO. Content is always king in any situation. Websites content, articles, or blog should be grammar mistakes or spelling mistake-free because these things are inspected by every search engine properly. That is the only chance you can achieve a higher ranking. 

Maximize User Engagement

Whether it’s a website’s structure, content, or blog – You have to think first about the users and then the search engine. If the structure or content of the website will be user friendly & relevant, then there are chances that the user’s engagement in the website will be for more time. Once you get the user involved then more chances of conversions and make money. 

Update Old Pages

Not daily but, once in a while try to update the old pages with changing content, Meta tags, and Meta description, looking for URL which is readable and easily accessible. Updating the old pages will add one point in your favour and will pull the search engine to optimize your website.

Speed Up Your Website

If the website’s loading time is more, then correspondingly user will move to the other website, which is in the search result. It’s a fact even when we are searching for something we are hurry to find such information so we usually open 3 to 4 links together which are in the search result.

So now think if your website is taking a lot of time to load the user eventually will move towards the other website, which has a less loading time than yours. There are many technical or non-technical things to sort out this speed up problem.  

Mobile-Friendly Website

Everyone had a desktop-friendly site till the android phones came. Today you will get most of the traffic from mobile browsers as android technology made it simple. So, desktop as well mobile-friendly sites will give you more exposure, new users, and more conversions that you are seeking for. Be ready with a mobile-friendly website.

Get Links From Trusted Resources

When you are trying to get backlinks from the other resources, always check the security options, spam score, content that website displays, or even the last date when the search engine/bot visited the website.

In this way, you will get to know that if you can trust this site for article or guest post submission. If you submitted the content over the spammed website, then your website will also get spammed, so while exchanging the content for submissions choose wisely.

Cellphone devices connected to the internet enable users these days to download Facebook messenger and use its features to send and receive text messages, chat conversations, audio-video calls, multimedia sharing, and voice messaging activities. Young teens and children these days are using messenger all day long and often become vulnerable to online predators. Moreover, teens are more likely to get involved in online dating, and also perform plenty of risky activities. Therefore, parents, these days are looking forward to getting their hands on the Facebook messenger spy software. Let’s have a review on it.

What is the Facebook messenger spying app?

It is one of the best features of the cellphone spy software. You can get your hands on it after installing it on the target cellphone device. Furthermore, you can use an online web app portal and use plenty of features to track cellphone devices to the fullest.

 The application is user –friendly and provides you accurate and instant results on the web portal. Users can use features like screen recording, call recorder, GPS tracking, keystrokes, IM’s spying, and IM’s VoIP call recording.

When it comes to the installation user should have physical access on the cellphone installed with the messenger. All the features are result-oriented and work with complete accuracy and efficiency. You can easily navigate it on the target device and upload the information on the FB social networking app. 

You can get its subscription online by visiting the official web page of TheOneSpy. To get more details about the usage of the features user can discuss with the live customer support center. It was designed to set parental control on kid’s social media and cellphone activities.

Compatibility:

Cellphone spying software is compatible with all kinds of android phones and tablet devices. You can secretly use it on the target device because it is the ability to remain sneaky and upload the information running on the messenger without the target person knowing.

How to get install a Facebook messenger spy app? 

If you are looking for messenger spy software that enables you to monitor messenger activities on your kids’ cellphone device, then you need to get the subscription of TOS. You can go to the web page and get the subscription. You will instantly get the credentials through an email sent you. You can check your email account and get access to the credentials in terms of password and ID. Once you have the credentials then you can get physical access on the target device. Now you can start the installation process on the target device. Complete the process of installation successfully and activate it on the target device. Now you can use the credentials and get access to the online web portal where you need to use the Facebook spy software tool to get the job done. However, it has plenty of features that you can use to get the job done.  Discuss all the spying tools in detail.

Use Facebook messenger monitoring software tools

Live screen recording

User can get access to the online web portal and activate live screen recorder software. It will start making back to back short videos of the screen when the target device user is active on the messenger. User can record the screen when target device user is sending and receiving text messages, chat, audio video calls and voice messaging activities. User can get access to the web portal and watch all the recorded videos.

IM’s social media

Users can get access to the online web portal and spy on all the instant messaging apps running on the target device such as Facebook messenger. User can get the logs of text messages, chat conversations, VoiP calls, and multimedia shared and voice messages of Facebook.

Facebook messenger VoiP call recorder

Users can remotely get access to the target device install social messaging app and use Facebook call recording app. It will record voice calls (one sided) and save the data on the web portal.

Keystrokes logger

Users can get access to the applied keystrokes on the messenger using keystrokes logging app. You can get the keystrokes of passwords, messages, and messenger keystrokes with time stamp.

Conclusion:

TheOneSpy is the Facebook messenger spy app that empowers parents to get the logs of the instant messaging app to the fullest. It enables parents to protect children from the online predators and hookers on the messenger.

Data theft is always the least covered aspect of every business. Businesses keep a backup plan for several unseen losses. They keep a backup for labor strikes, economic issues, and even catastrophic measures. However, there are just a few businesses that have any plan to protect their data.

Well, data loss means certainly no damage to a lot of businesses in the world. They think what a data thief will steal from them, money or stock? But data theft is not about stealing items from the business.

Data thieves steal away the employees’ credentials, business reports, and marketing plans. In the short run, a business may not have any trouble losing this information. However, in the long run, a business can suffer from major consequences.

Such as in a publication company, one of the employees stole away the information on vendors and employees. That person sold that information to another press for money. Although the thief was expecting and damage suit by the victim, even the victim company knew that all. Instead, nothing much happened, and they moved on.

Down the road, many of their employees, especially some prominent writers left that organization and joined that press where data was sold. After that, when the victim company had to hire new writers, they realized how difficult it is to hire so many people at a time. Finally, they repent on losing their data.

This can happen to any organization. It does not matter whether your organization is working for profit or it is making welfare. If you lose your business data, then you will face severe consequences in the long run.

How to Ensure Data Protection?

A lot of organizations rely on encryption tools to save their data. Well, that is indeed a good option if the data remain in control of a few personnel. But if it cycles various departments, then the safety of the data is always on stake. You may ask your IT department to cut down the USB connections, but how will you stop your employees from sharing data using their official email. A person who is getting a reward for sharing your business information with your rivals may never hesitate to use the official emails to send the information. They may only do so if they know you have a monitoring tool or legal protection available. In the absence of that, they may have no fear.

To make sure your data is safe and away from any breaching threat, you need a monitoring tool like OgyMogy.

Ensuring Data Protection

OgyMogy is an employee monitoring app that tracks the activities of the employees. It is not a conventional business resource program that will tell you that your team scored 10 out of 10 today. Instead, it brings you the insight that how did they score that much.

Well, the next question might be how OgyMogy can do that? OgyMogy is a specially designed software and mobile app that tracks the digital activities of your employees. It can see everything that they search on the internet, say on messengers, and like on social networks. In a way, it is a ghost that shadows them keeping them unaware of its presence.

When it comes to data security, OgyMogy makes the protection happen. It constantly looks into your employees’ screen, thus anything fishy that comes up shall ring the alarms. Further, using that information you can take the needful steps.

Ahead of that, OgyMogy also listens to the calls and reads the text messages. With those handy features, employers and managers can know if someone is making an illicit deal over the phone. In short, OgyMogy brings information on everything that the employers need.

Rest is onto the employers how they plan to move ahead with such a situation.

Besides, it would be good to let your employees know that they will be monitored using a digital solution.

Advance Security with OgyMogy:

Corporate espionage is not bound to phone calls or text. It may take place in a restaurant as well. Well, how would you know that? OgyMogy real-time tracking feature can bring you the information on every discussion that takes place in person. It uses the mic and the camera of the target device to record the surrounding. Certainly, with OgyMogy you can make your business foolproof.

A digital caliper is best for taking measurement because with the help of this caliper it is much harder to make any kind of mistakes when they are being calculated for you in a digital way. Rather than measuring something by yourself and try to work out unit conversions in your head the right set of these calipers will be able in telling you precisely what you really need at a glance. However, we all know that like every single tool it is pretty much important that we should know of getting what you need.

What is Digital Caliper?

The digital caliper is a device that will surely help you in taking accurate measurements. It is a pretty costly caliper or instrument which you can use to measure the distances pretty accurately. This particular caliper widely used all across the world and you can use this caliper to get an accuracy level of one thousand of an inch and one-hundredth of a millimeter.

Brand Digital caliper V/s Off Brand Digital Caliper

There always remains a question in our mind whether we should select a Brand digital caliper or we should select an off-brand digital caliper. A professional person always prefers a Brand digital caliper but that does not mean off-brand digital caliper are garbage there are few digitals off-brand caliper which will surely help you in measuring and comes with some good features but they has a problem that all those calipers does not last for long periods of time but I can assure you this off-brand caliper will work smoothly as long as they last.

Another problem you will face of this caliper is the hardness of the caliper and the surface finish of the steel which surely make this off-brand caliper pretty much special. But one thing I am sure the amount you will pay for your caliper you will have that type of caliper only. If you pay the little price then you are going to have a cheaper caliper which will surely have a pretty much rough ground than the quality digital caliper.

If you have a brand digital caliper then it may be costly than the off-brand caliper as you have to pay something for the brand value. If you have brand caliper then the best thing you will enjoy about it is its accuracy level and the hardness of the caliper will surely make you happy. Another great thing about this brand caliper is its durability which you can’t get in an off-brand caliper. So I think if you have money in your pocket then don’t look anywhere else have a brand caliper as it will provide you great accuracy and it will be long-lasting.

Conclusion

There are tons on a Digital caliper that are available on the market right now but according to my study, these Vinca caliper is the best caliper to perform all-purpose work that you could use for your family Woodworking, mechanical tasks or machining, and many such activities. I hope you liked this article on the Vinca digital caliper and have removed all your doubts about this caliper. If you still have any doubts please visit the website for more detailed description. The website have detailed and researched article about ten best digital caliper you can buy and also have buyer’s guide you can check if you are a newcomer to buying this device and also recommend to read the buyers guide to an experice person because the buyers guide is consist of various important topic to look before making a purchase of digital caliper

What is ISO 14001?

ISO 14001, one of the type of  ISO Certification, specifies the requirements for any organization. It stresses any organization to be able to claim that they have an environmental management system or EMS, that conforms to specifications set by the globally recognized International Organization for standard ISO.

This vision of the standard as a high-level structure almost identical to ISO 9001, for quality management which makes it easy and desirable to integrate environmental and quality policies objectives and processes into one management system. In ISO standards the various numbered sections are referred to as clauses after some introduction and definitions the actual requirements of the ISO 14001 which standard are contained in poises 4 to 10.

Also Read: What is Digital Marketing How it Will Help for your Career & Organization

How to start ISO 14001?

You have to start by understanding your organization and its context its external and internal issues that are relevant to environmental management either because the organization’s activities will have an effect on the environment or the environment can impact on the organization then you have to determine who are interested parties such as regulators neighbours and employees and gain a general high-level understanding of the needs and expectations that they have expressed and which are relevant to the organization’s environmental management.

Now you have to define the scope of your EMS taking into account such things as your location, your activities, products and services you internal and external issues and the relevant interested parties everything within your scope must be covered. By your EMS clause five requires top management to show environmental commitment and leadership by holding themselves accountable. 

For the EMS being effective this starts with establishing an appropriate environmental policy that lays the foundation and provides the framework for setting environmental objectives for the organization that ensure protection of the environment and prevention of pollution that goes to the spirit and not merely the letter of regulatory compliance ensuring effectiveness also means providing the Human Resources with whatever authority is needed to establish and make the EMS conform to the standard and report on the effectiveness of its performance to top management Clause.

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Six talks about environmental aspects which are elements of an organization’s activities or products or services that interact or can interact with the environment taking these into account this clause requires your organization to develop a process to consider the risks and opportunities that could affect the performance of your organization’s EMS and to use this risk planning process to plan.

How to meet the requirements and issues relating to interested parties that were identified?

In this context of the organization secondly taking the organization’s environmental aspects into account Clause 6 requires that you set environmental objectives at relevant levels and functions and to develop a plan of actions to achieve these objectives clause 7 does drive the requirement to determine the resources needed for an effective and continually improving EMS. In particular you have to ensure that the people aren’t not only trained but competent with regard to the organization’s environmental aspects they must be aware not only of their EMS responsibilities but also the implications of non-compliance with regulations and not conforming with EMS requirements.

What is the requirement process for controlling EMS?

The requirement for processes establishing and controlling EMS related communications is laid out in some detail covering the need to know what are when and with whom both within and beyond. The organization finally clause 7 requires that you properly and responsibly manage EMS documents and records you start by determining how extensive your documentation needs to be and then ensure that all of. 

The EMS relevant documents and records are properly controlled clause 8 is about putting into effect the planning that was done in clause 6 by actually establishing your EMS processes and controlling how they operate this includes having to control out sourced processes and controlling things like transport delivery and disposal where these might have environmental aspects. 

Finally you are required by Clause 8 to prepare for potential emergency situations that were identified under planning in 6.1 and to establish processes to deal with these situations should they arise clause 9 requires that an organization shall monitor measure analyse and evaluate its environmental performance and the effectiveness of its EMS planning what when and what methods to use for measuring special attention must be paid to evaluating regulatory compliance requirements and taking appropriate action when necessary.

Internal audits of the EMS shall be conducted at planned intervals and the audit results must be reported to top and other relevant management finally picking up from Clause five on leadership Clause nine requires top management to review the organization’s EMS. At planned intervals to ensure its continuing suitability adequacy and effectiveness and to document the results of these management reviews, firstly Clause 10 requires the organization to determine opportunities for improvement of the EMS and take necessary actions after evaluation.

 Then when a nonconformity occurs you have to control and correct it and deal with any immediate consequential environmental impact once it has been contained and impact addressed you are required to evaluate the need for corrective action to eliminate whatever caused the nonconformity and prevent similar potential non-conformities from occurring.

Conclusion:

Finally, the organization is required to take steps to continually improve the suitability adequacy and effectiveness of the EMS.

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