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Guest Posts

Top 8 Tips to Choose the Right WordPress Theme for Your Website

Building a website for an online store or blogging to make money is an increasingly popular trend, especially when the world is going through a difficult crisis caused by the pandemic. According to Statistics, up to 30% of websites, today use WordPress platforms because of their convenience, ease of use and configuration of everything from small businesses to large businesses. Therefore, there are many providers of this platform from free to paid.

Also Read: Impact of Covid-19 in Digital Marketing

If you are an amateur starting to build a website, instead of designing a website from scratch you can download the template you like. However, because of the huge number of themes available for you to choose from, of course, this makes you confused to choose a theme like that. 

Here are 8 tips to help you make no mistake when choosing the right WordPress Theme for your website.

Design is not the main criterion

When choosing a WordPress Theme, you shouldn’t just worry about its design. When choosing a theme, you should determine exactly what you need, what type of content you plan to publish, who your target audience is, and other special factors such as ad blocks or banners. Note the free theme providers with an impressive design but full of hidden spam links and many other problems.

Only choose themes from trusted sources

Choose from only official sources or reputable theme providers. This ensures the code is error-free, free of viruses or hidden spam links. The safest source is still the official WordPress website for you to choose from free to paid themes. When you go to a trustworthy source, you can also see reviews and make sure the theme is still supported by the theme provider.

Say no to a theme that is too complicated

You should choose a theme with a simple and optimal design instead of a theme designed to be too complicated, confusing, and slow your website, affecting the customer experience on the site. This makes your website visitors not return.

Try out the demo page before making your final decision

Before installing any theme, try the demo site first. If you feel the demo version is easy to use and fits the brand you’re planning to build, download it!

Price doesn’t always come with quality

The premium theme doesn’t mean it’s what you’re looking for. There are thousands of free themes out there of amazing quality. Make sure you look at multiple themes before choosing the last one.

SEO optimized theme

SEO is a very important part of helping your articles get to the top of the search engines. Check the theme if it is optimal for SEO.

There is always good technical support

Some themes on the repository are long and are not being developed, so they are not supported by the author. If you’re not technically good, choose a theme with full technical support. Don’t forget to read the reviews of previous users to make sure the theme you choose is effective and fully supported. So, to ensure technical support, choose a premium theme that is better than a free theme.

Make money

When choosing a theme, you should be clear about whether your website is an online store or blog. If you intend to make money in the future by placing ads, you should consider choosing a theme with a minimum of 4 ad blocks. Remember to check if the theme supports ad scripts or not?

Conclusion

Everyone has their own goals and needs to build a website for themselves. Choosing a theme is only the first step in the long and arduous process of building a website, but choosing the right theme from the start will save you a lot of time. So, consider the above tips when finding the right WordPress for your website.

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Maya December 8, 2020 0 Comments
Guest PostsSEO

SEO Beginners Guide

If you want to survive in the market, then think of something different than your competitors to maintain a higher ranking. Some of you will use the shortcuts, and some of you will genuinely work hard and will make every possible decision to achieve higher rankings in the search engines.

While talking about “working genuinely”, SEO is the one that is a beneficial and trusted way to reach there. But what exactly is SEO? What does it mean? Which methods/strategies are beneficial for it? Don’t worry; if you want answers to all these questions, read the following beginners guide for SEO, so that you will have no doubts.

So, let’s get started from the beginning….

What is SEO?

Everyone knows SEO stands for Search Engine Optimization that is nothing but ranking high on search engines in the organic search results that an unpaid section of search results.

SEO is a set of processes that focus on optimizing a website for search engines. To determine which pages to be included and the order of displaying pages in the search results, every search engine has a complex algorithm. SEO is another way to speak with search engines in a language they understand, and to give website information.

SEO is not only important for getting a huge number of users from organic search but also to improve the user-friendliness and trustworthiness of your website to increase credibility. The higher ranking will give more exposure as well as relevant users to your website. For that, first, you have to optimize your website’s structure properly.

When we say search engine optimization, here what is the meaning of optimization? What search engine optimizes? Is it optimizes the corresponding website, content, structure, metadata, or something else? Yes, the search engine optimizes all these things, as well as other things that we don’t know, and all this happens in splits of seconds or microseconds.

So what makes all this possible? For that, you need to understand how the search engine works, what are the factors that matter in this subject.

Also Read: How to Choose Digital Marketing Course in Chennai?

First Understand, How Search Engines Works?

The purpose of a search engine is to provide a relevant set of high-quality search results that satisfy user’s queries; this process gets completed within a few seconds.

When a user enters a search query into a search engine, it starts crawling billions of pages that exist around the world using web crawlers. These web crawlers are nothing but search engine bots or spiders, which scan every individual relatable page which has a result of your query.

The relevant pages are identified from the index, and then the algorithm is used to rank the relevant pages into the set of numbers. Consequently, algorithms can different for every search engine like the page that ranks high on DuckDuck Go for a search query won’t rank in the Google for the same query.

After the result matches with a query and a relevant set of pages are ready which is classified by the algorithm, then the search engine navigates the web by downloading web pages and similar related links of such pages that have been made available.Here, let us take an example, so you will understand how Google search engine works. Suppose you are feeling hungry & want to order a burger or pizza from McDonald’s. You know 24×7 discounts & offers available on these things so that you don’t have to pay full. Next, you search for McDonald Coupons & offers.

Here Google will show you all websites, including voucherarena in its result, that has a coupon code for McDonald’s. There are billions of pages having the same results as your query, but Google finds the more relevant ones, authorized, and around your location.

Search engines like Bing, DuckDuckGo, Wiki.com, Yandex are there, but Google is one who has rapidly rise and one of the most trusted search engines nowadays among all. With its upgrading algorithms, superior advertising platform, great user experience; Google has increased its market share to 87%, wow that a huge number – Still some say it’s a perception, but no one serves up better search results than Google – that’s a fact.

Two Ways of SEO White Hat and Black Hat

White Hat SEO

White has SEO Follows search engine guidelines & techniques that Google approves. It first focuses on users than the search engine. In White hat SEO, user requirement is a primary focus. If the user requirement is fulfilled then automatically the search engine will prefer you at the highest ranking. Strictly follow the search engine rules. It takes a long term approach to show results.

If you want to be an SEO expert then,

  • Protect your brand reputation
  • Increase your domain authority
  • Get more and more traffic over time.

To achieve all these, you’ll need to stick to what is called “White hat” SEO tactics.

Black Hat SEO

Black Hat SEO is exactly opposite to the white hat SEO, which follows the wrong tactics and risky practices that are not honest. In this way, you can gain your rankings in a short period. Still, once the search engine gets known about shady practices then there will be opposite effects like a decrease in the ranking, spam score will be more, or lastly, your website will be blacklisted from search results altogether.

  • It violets search engine guidelines
  • It relies on manipulative tactics
  • It focuses on quick wins

At last, it’s up to you, which side or strategy you choose among them, but in my opinion, you should always go for White Hat SEO, because it will be your lifetime investment.

On-Page SEO

On-Page SEO works as the practice of optimizing web pages to offer relevant data to users query also to rank higher in search engine and gain organic traffic towards the website or an individual web page.

Both the HTML source code & content of such a page are optimized in On-page SEO, which is opposite to off-page SEO which refers to external signals and other links. While working on On-Page strategy, you have to know about the main factors that play an important role in increasing rankings. Following are the factors,

  • Publishing high-quality content
  • Optimizing HTML tags such as page title, meta description & header
  • Relevant headlines, SEO Images, & other multimedia elements
  • Optimizing page content & content formatting
  • Page loading speed
  • Make a mobile-friendly website.
  • Internal & External links
  • User-friendly navigation, sitemaps, breadcrumbs

Yes, these factors are the same, but its measuring algorithm practices are always upgraded to match today’s condition.

Off-Page SEO

Off-Page SEO is known as Off-Site SEO that makes a move outside of the website to improve the position of a website within search engine results pages (SERPs). Many people associate off-page SEO with link building, but it’s not like that.

It’s all about link building, submission, and related all signals you can give to search engines to convince them about the quality and usefulness of your website. Nothing but the promotion methods outside the boundaries of websites is performed. 

  • Build trust & relationship with others
  • Be active on the web
  • Link building is the most important
  • Social media power
  • Guest posting, forum posting, Infographics submission is necessary
  • Incorporate relevant images & videos

Off-Site optimization involves ranking factors such as trustworthiness, search estimation, user requirements; increase the site’s popularity, & authority. 

Working on both strategies gives your website a high level of trustworthiness, authoritativeness, and expertise in search engines. The changes for On-page optimization are done within the website, and for Off-page, it’s done outside the website.

Top Skills You Need to be Good at SEO

Many factors are needed to be good at SEO. As we know, it is a time-consuming trick that checks your patience. It’s not like you submitted the post and within minutes you will get the results. It needs backing for every work that should be done. 

Here one leader is needed who will set goals for the project, build & lead a team, perform research, get the job done, also looking for some other tasks that should be done side by side with the other work. 

But for all these activities people should be trained or might know the general skills that are required to perform the above activities, also who can take responsibility for all these campaigns. Otherwise, it could fall apart. 

List of the most important skills needed while performing SEO – 

  • Analysis
  • Research
  • Basic Programming & Technical Skills
  • Communication
  • Background in HTML
  • Motivation & Adaptability

Revolutionized Your SEO with These Easy Tips

Set a Google Search Console

Google search console is the control centre of your website, which plays an important role in many activities in one place. Here, you can check analytics, set goals, can manage different campaigns if you want, mapping performance of your website, troubleshooting problems, maintaining the website, etc. Google Search Console makes it much easier to optimize the website of having access to data and various tools.

Find Relevant Keyword

A relevant keyword is much necessary because it shows the intent of your content. Choosing the right keywords is always a challenge because these keywords decide in which direction your article will go. In this case, you can use Google analytics to know the number of clicks for the keyword, difficulty percentage, and other suggested keywords to make your content effective.

Add LSI Keywords in The Content

LSI keywords are Latent Semantic Indexing keywords that are commonly used together within a single topic & with the main keyword, which are related to each other. Placing these keywords in the article makes more chances of ranking the content in the main keyword as well as LSI keywords. 

Use Keywords in the Right Places

Use the keyword properly in the content doesn’t stuff the keyword it’s not necessary. Maintain the ratio of the keywords as per the total content word count. 3 to 4% keyword should be there in opposite to the total content word count, more than 4% will consider as keyword stuffing which will degrade the content quality & ranking as well.   

Create Evergreen Content

Building great content and keeping it up to date is one of the success keys of SEO. Content is always king in any situation. Websites content, articles, or blog should be grammar mistakes or spelling mistake-free because these things are inspected by every search engine properly. That is the only chance you can achieve a higher ranking. 

Maximize User Engagement

Whether it’s a website’s structure, content, or blog – You have to think first about the users and then the search engine. If the structure or content of the website will be user friendly & relevant, then there are chances that the user’s engagement in the website will be for more time. Once you get the user involved then more chances of conversions and make money. 

Update Old Pages

Not daily but, once in a while try to update the old pages with changing content, Meta tags, and Meta description, looking for URL which is readable and easily accessible. Updating the old pages will add one point in your favour and will pull the search engine to optimize your website.

Speed Up Your Website

If the website’s loading time is more, then correspondingly user will move to the other website, which is in the search result. It’s a fact even when we are searching for something we are hurry to find such information so we usually open 3 to 4 links together which are in the search result.

So now think if your website is taking a lot of time to load the user eventually will move towards the other website, which has a less loading time than yours. There are many technical or non-technical things to sort out this speed up problem.  

Mobile-Friendly Website

Everyone had a desktop-friendly site till the android phones came. Today you will get most of the traffic from mobile browsers as android technology made it simple. So, desktop as well mobile-friendly sites will give you more exposure, new users, and more conversions that you are seeking for. Be ready with a mobile-friendly website.

Get Links From Trusted Resources

When you are trying to get backlinks from the other resources, always check the security options, spam score, content that website displays, or even the last date when the search engine/bot visited the website.

In this way, you will get to know that if you can trust this site for article or guest post submission. If you submitted the content over the spammed website, then your website will also get spammed, so while exchanging the content for submissions choose wisely.

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Maya December 6, 2020 0 Comments
Guest Posts

Facebook Messenger Spy Software Review 2020

Cellphone devices connected to the internet enable users these days to download Facebook messenger and use its features to send and receive text messages, chat conversations, audio-video calls, multimedia sharing, and voice messaging activities. Young teens and children these days are using messenger all day long and often become vulnerable to online predators. Moreover, teens are more likely to get involved in online dating, and also perform plenty of risky activities. Therefore, parents, these days are looking forward to getting their hands on the Facebook messenger spy software. Let’s have a review on it.

What is the Facebook messenger spying app?

It is one of the best features of the cellphone spy software. You can get your hands on it after installing it on the target cellphone device. Furthermore, you can use an online web app portal and use plenty of features to track cellphone devices to the fullest.

 The application is user –friendly and provides you accurate and instant results on the web portal. Users can use features like screen recording, call recorder, GPS tracking, keystrokes, IM’s spying, and IM’s VoIP call recording.

When it comes to the installation user should have physical access on the cellphone installed with the messenger. All the features are result-oriented and work with complete accuracy and efficiency. You can easily navigate it on the target device and upload the information on the FB social networking app. 

You can get its subscription online by visiting the official web page of TheOneSpy. To get more details about the usage of the features user can discuss with the live customer support center. It was designed to set parental control on kid’s social media and cellphone activities.

Compatibility:

Cellphone spying software is compatible with all kinds of android phones and tablet devices. You can secretly use it on the target device because it is the ability to remain sneaky and upload the information running on the messenger without the target person knowing.

How to get install a Facebook messenger spy app? 

If you are looking for messenger spy software that enables you to monitor messenger activities on your kids’ cellphone device, then you need to get the subscription of TOS. You can go to the web page and get the subscription. You will instantly get the credentials through an email sent you. You can check your email account and get access to the credentials in terms of password and ID. Once you have the credentials then you can get physical access on the target device. Now you can start the installation process on the target device. Complete the process of installation successfully and activate it on the target device. Now you can use the credentials and get access to the online web portal where you need to use the Facebook spy software tool to get the job done. However, it has plenty of features that you can use to get the job done.  Discuss all the spying tools in detail.

Use Facebook messenger monitoring software tools

Live screen recording

User can get access to the online web portal and activate live screen recorder software. It will start making back to back short videos of the screen when the target device user is active on the messenger. User can record the screen when target device user is sending and receiving text messages, chat, audio video calls and voice messaging activities. User can get access to the web portal and watch all the recorded videos.

IM’s social media

Users can get access to the online web portal and spy on all the instant messaging apps running on the target device such as Facebook messenger. User can get the logs of text messages, chat conversations, VoiP calls, and multimedia shared and voice messages of Facebook.

Facebook messenger VoiP call recorder

Users can remotely get access to the target device install social messaging app and use Facebook call recording app. It will record voice calls (one sided) and save the data on the web portal.

Keystrokes logger

Users can get access to the applied keystrokes on the messenger using keystrokes logging app. You can get the keystrokes of passwords, messages, and messenger keystrokes with time stamp.

Conclusion:

TheOneSpy is the Facebook messenger spy app that empowers parents to get the logs of the instant messaging app to the fullest. It enables parents to protect children from the online predators and hookers on the messenger.

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Maya November 30, 2020 0 Comments
Marketing

Digital Marketing Training Institutes in Chennai

Hey noobs, So I guess most of you all hearing about learning Digital Marketing online or googling about Digital Marketing Institutes in Chennai? The next question sticking your mind is.

For Digital Marketing Course in Chennai should I join offline course or online?

Here is a sneak peek about Digital Marketing institutes in Chennai. So in this article, I will help you with what are they into, how they are? and how are they helpful for your career?

Still, more questions running up in your mind? I have the answer. Will disclose in a bonus tip in the conclusion part with some myth-busting marketing Q&A.

However, the world is busy with digital marketing and you also heard the word “SEO SEO SEO” everywhere whether in a normal tea shop or at a high-end club. Digital Marketing is an ocean but the trends leverage on SEO, SEM, and SMO. It will vary business to business on their needs or based on the product or the service they provide. And I’m not including the Digital Marketing Training Institutes in Chennai on a ranking basis, I am just writing it with experience with them.

List of Top Digital Marketing Institutes in Chennai

1. FITA

One of the fast-growing career Digital marketing training institutes in Chennai. With 5 branches in Chennai for Digital Marketing. They are located in Velachery, Anna Nagar, T Nagar, Tambaram, Porur, Adayar, and Thoriapakam. And they are expanding to overall Tamil Nadu as well.

fita career coaching institute in chennai

FAQ About FITA

What is Fita's Digital Marketing Syllabus?

Not Available

How much is the fee structure for Digital Marketing?

Course fee starting from 15,000 INR – 60,000 INR Inclusive all taxes

How good are they in teaching Digital Marketing?

Average

How long FITA into Digital Marketing Training

Since 2012. Offering both the online and offline modes of coaching.

Suitable for

Lower class, Middle class, Upper Middle class

2. Sorav Jain

Sorav Jain is a father of Digital Marketing Training Institutes in Chennai. Yes, honestly this is a fact. you have to admit it. He is in the field of Digital Marketing career coaching from the year of 2008. Even though indirectly I grew from him. He didn’t train me but he trained a person who trained me in Digital Marketing. With his vast knowledge in Digital Marketing, he is a monk of marketing in training. He holds the subsidiaries of Echovme, Digital Scholar, and more in Chennai and a good speaker too. I strongly recommend you to join Sorav Jain’s institute for Digital Marketing training in Chennai. It doesn’t mean that he sponsored this article(Sorry he will give good content if he sponsors LOL, Sorry for my bad English & grammar mistakes). I have written this on my personal experience. Why SJ’s training institute? Because they have a clear vision on Digital Marketing + Jumbo Courses + Nice Learning Ambiance + Real time Experience and they care about your career for sure.

sorav jain offical website

FAQ About Sorav Jain

What is Echovme's Digital Marketing Syllabus?

So many marketing courses. We can’t able to cover in this article.

How much is the fee structure for Digital Marketing?

Course fee starting from 18,000 INR. Inclusive all taxes

How good are they in teaching Digital Marketing?

High

How long Sorav into Digital Marketing Training

Since 2009. Offering both the online and offline modes of coaching.

Suitable for

Middle class, Upper Middle class, and High Class

3. Besant Technologies

Besant technologies were also similar to FITA one of the giant in Digital Marketing Training Institutes in Chennai. With more numerous branches than FITA. These guys also competing with FITA to get students enrolled with them for Digital Marketing training.

besant technologies chennai official website

FAQ Besant Technologies

What is Besant's Technologies Marketing Syllabus?

Not Available

How much is the fee structure for Digital Marketing?

Starts from 15K INR – 60K INR

How good are they in teaching Digital Marketing?

Average

How long Besant into Digital Marketing Training

Since 2012.

Suitable for

Lower class, Middle class, Upper Middle class.

4. Zuan Education

Zuan is situated in the heart of the Chennai city yes they are near Kodambakkam. Which is very easy for all to access. Zuan also in this Digital Marketing Career coaching since 2012 with pace moving competition with FITA. Which means not FITA is No. 1. He also one of the heaviest competitors for all the above mentioned. Zuan Digital Marketing training institute in kodambakkam, Chennai also having more leading positive reviews when compared to all others. They also providing very good career coaching when it comes to SEO, SMO, SEM, and SMM. They have categorized digital marketing courses based on your preferences.

zuan education in chennai

FAQ of Zuan

What is Zuan Education's Marketing Syllabus?

Advanced, Premium, DMECC

How much is the fees for Digital Marketing Courses?

Starts from 15K INR – 60K INR

How good are Zuan in Digital Marketing coaching?

Average

How long Zuan into Digital Marketing Education?

Since 2102.

Suitable for

Lower class, Middle class, Upper Middle class.

5. Digital Academy 360

Digital Academy fully into Digital marketing education training in Chennai with Minimal branches. But they are big in Bangalore. yes, they have many digital marketing institutes there. Similar to FITA & Zuan Education they have the same range of teaching. But when compared to many other career coaching centers in Chennai this is upscaled. You can give a try with this too for your career.

digital academy 360 in chennai

What to check in a training institute?

So I have listed above only the Top 5 Digital Marketing Institutes in Chennai. There are many career coaching centers in Chennai.

If you are want to upgrade your career. I very strongly recommend you to join DM in any training institute in Chennai. But whatever the training education center you are going to join is not an issue. It’s all about how your interest is in learning Digital Marketing.

Of course, it’s an ocean so you want to explore what you are going to take. It might be a pearl or hand of sand. It’s up to you, well digital marketing doesn’t need that much knowledge to enroll in it.

It’s about understanding and cracking Google’s search engine algorithm on your skill. Google search engine is just a machine language made by a team of software engineers. So it doesn’t mean that you want to be a distinction holder to crack it, even it can do by 10th Grad student too.

What are the career options?

  • Digital Marketing Intern
  • SEO Specialist
  • Link Builder
  • Technical SEO Specialist
  • Content Writer
  • SEM Specialist
  • SMO Specialist
  • SMM Specialist
  • Lead Generation Specialist
  • SEO Consultant
  • Product Marketer
  • Email Marketer

Digital Marketing Course Myth Busting

I hope the following questions will be cooking in your mind? I have the answer ready for it.

Is Learning Digital Marketing in Online is Worth?

Well, not exactly and it doesn’t recommend too. It’s an experimentation process that you should work on. You can check some references online to grow your skills.

Are an online Digital Marketing Certification worth it?

No, It doesn’t have the worth than the real-life experiments. Even you can write some basic tests online you can get results. It might make happier for you. But the real fact is no. Most of the companies doesn’t requires it. They just wanted you to know the basics of Digital Marketing aspects. Because they don’t have the time to train you.

Is Digital Marketing a Good Career Option?

Yes, of course, you can choose digital marketing as your new career option.

Do Digital Marketing Institutes in Chennai have the perfect trainers?

Yes, they have an experienced digital marketing trainers. But the real fact is they are working professionals in big MNC’s with over 4+ experience. They are working as digital marketing managers, team leaders, and some of them or experts.

Is it worth spending 15K+ to learn Digital Marketing in Chennai?

My strong recommendation is “No”. You can even invest that cost in business. Yes, digital marketing makes you the boss of your own business. You can invest those amounts in crafting your business.

What is the major skill recommended to learn Digital Marketing?

Content Writing is a major skill that you required for Digital Marketing. Content is the core of the business. All you need is good communication skills and writing skills.

Do Digital Marketing Institutes in Chennai Offers Job Opportunity?

Honestly the answer is no! Not all the career training institutes. Some of them will help you with job openings. You have to take care of your life. You can check our blog for job openings in Digital Marketing in upcoming weeks.

Digital Marketing Training Suitable For?

Working professionals, College Students, YouTubers, Even School Students can join digital marketing courses.

Which Course to Choose in Digital Marketing?

  • SEO
  • SMO
  • SEM
  • SMM
  • Lead Generation
  • Content Writing

Career The Conclusion

Digital Marketing is not a growing platform. Its a must needed platform for all kinds of businesses. It will decide your growth based on your skills.

There are many subcategories in Digital Marketing. Learn everything in DM but pick any 1 track and follow it to succeed in your career.

You can probe for offers with the Digital Marketing institutes you will get a great deal of it. It’s not worth spending that much on Digital Marketing education.

If you want personal training or want to learn Digital Marketing or your business need SEO services in Chennai you can reach out to us. We will help you with Digital Marketing training with real projects. Also, we will teach you at your home personally.

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Maya November 26, 2020 1 Comment
NEWS

What is Google Primer all about and How does it work?

What is Google Primer App?

Google primer app is a free mobile application that provides layman lessons on digital marketing. Google primer app helps students and business owners to grow their digital skills with ease.

What is the purpose of the Google Primer App?

The Google primer contains many topics that cover digital marketing & business-related lessons to help you to surge your career growth. Primer is a pocket-friendly skill gainer with 5 minutes or less digital content online. You can even access google primer offline too. Every lesson in Google primer contains key takeaways, practical and personalized instructions that help to improve your business and skills as well.

What are the Features of Google Primer?

So, If you didn’t what is digital marketing? Do you not have time to learn a digital marketing course? No need to worry. The Primer product from Google will sort out this by developing your marketing and business skill on a 5-minutes lesson in primer. This app majorly covered by many types of free marketing courses such as branding, website, email marketing, social media analytics, video, mobile, etc. Also, it comes with three different languages English, Hindi & one South Indian regional language.

Total Numbers of Lessons Covered in Google Primer App:
Category

  1. Business & Operations
    1. Business Planning 31 lessons
    2. Selling 15 lessons
    3. Business Management 43 lessons
    4. Startup 6 lessons
  2. Brand & Identity
    1. Brand Building with 11 lessons
    2. Customer engagement with 5 lessons
    3. Website 7 lessons
    4. User Experience 6 lessons
  3. Marketing & Measurement
    1. Email Marketing 8 lessons
    2. Social Media (6)
    3. Digital Marketing 1 (11)
    4. Digital Marketing 2 (11)
    5. Content Marketing (9)
    6. Analytics (12)
    7. Business insights (15)
    8. Mobile Marketing (8)
    9. Video Marketing (4)
    10. Agency Marketing (4)

Additional features of Google Primer:

It contains three tabs completed, in progress, and pinned sections also with explore & save options. Whereas the explore tab shows the primer featured articles and save option will choose to save any content or lesson so that you can access later on.

Additional features of Google Primer:

It contains three tabs completed, in progress, and pinned sections also with explore & save options. Whereas the explore tab shows the primer featured articles and save option will choose to save any content or lesson so that you can access later on. You can select all the lessons if you want to learn or you can customize it based on your needs.

A Glimpse of Google Primer

Primer App Language Selection
Primer App Language Selection
What Is Google Primer App Functions
What Is Google Primer App Functions
Primer App Intro
Primer App Intro
Primer App Marketing and Buisness
Primer App Marketing and Business
Primer App Featured Section
Primer App Featured Section

Download Google Primer App:

You can download this app from official primer website or from iOs & Google play store.

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Maya November 23, 2020 0 Comments
Guest Posts

Ensure Data Protection with Employee Monitoring App

Data theft is always the least covered aspect of every business. Businesses keep a backup plan for several unseen losses. They keep a backup for labor strikes, economic issues, and even catastrophic measures. However, there are just a few businesses that have any plan to protect their data.

Well, data loss means certainly no damage to a lot of businesses in the world. They think what a data thief will steal from them, money or stock? But data theft is not about stealing items from the business.

Data thieves steal away the employees’ credentials, business reports, and marketing plans. In the short run, a business may not have any trouble losing this information. However, in the long run, a business can suffer from major consequences.

Such as in a publication company, one of the employees stole away the information on vendors and employees. That person sold that information to another press for money. Although the thief was expecting and damage suit by the victim, even the victim company knew that all. Instead, nothing much happened, and they moved on.

Down the road, many of their employees, especially some prominent writers left that organization and joined that press where data was sold. After that, when the victim company had to hire new writers, they realized how difficult it is to hire so many people at a time. Finally, they repent on losing their data.

This can happen to any organization. It does not matter whether your organization is working for profit or it is making welfare. If you lose your business data, then you will face severe consequences in the long run.

How to Ensure Data Protection?

A lot of organizations rely on encryption tools to save their data. Well, that is indeed a good option if the data remain in control of a few personnel. But if it cycles various departments, then the safety of the data is always on stake. You may ask your IT department to cut down the USB connections, but how will you stop your employees from sharing data using their official email. A person who is getting a reward for sharing your business information with your rivals may never hesitate to use the official emails to send the information. They may only do so if they know you have a monitoring tool or legal protection available. In the absence of that, they may have no fear.

To make sure your data is safe and away from any breaching threat, you need a monitoring tool like OgyMogy.

Ensuring Data Protection

OgyMogy is an employee monitoring app that tracks the activities of the employees. It is not a conventional business resource program that will tell you that your team scored 10 out of 10 today. Instead, it brings you the insight that how did they score that much.

Well, the next question might be how OgyMogy can do that? OgyMogy is a specially designed software and mobile app that tracks the digital activities of your employees. It can see everything that they search on the internet, say on messengers, and like on social networks. In a way, it is a ghost that shadows them keeping them unaware of its presence.

When it comes to data security, OgyMogy makes the protection happen. It constantly looks into your employees’ screen, thus anything fishy that comes up shall ring the alarms. Further, using that information you can take the needful steps.

Ahead of that, OgyMogy also listens to the calls and reads the text messages. With those handy features, employers and managers can know if someone is making an illicit deal over the phone. In short, OgyMogy brings information on everything that the employers need.

Rest is onto the employers how they plan to move ahead with such a situation.

Besides, it would be good to let your employees know that they will be monitored using a digital solution.

Advance Security with OgyMogy:

Corporate espionage is not bound to phone calls or text. It may take place in a restaurant as well. Well, how would you know that? OgyMogy real-time tracking feature can bring you the information on every discussion that takes place in person. It uses the mic and the camera of the target device to record the surrounding. Certainly, with OgyMogy you can make your business foolproof.

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Maya October 27, 2020 0 Comments
NEWSSEO

What is a Guest Posting? Strategies & Fundamentals

Guest posting is a one of the alternate way of quality link building strategy a part of off page technique in Search engine optimization (SEO) that helps the business to build their brand among the different set of audience and help them to increase the traffic to the website and also helps to get a high-quality backlink and traffic for your website. The concept of guest posting is nothing but the writer writes and publishes their work on some popular third party website or blog that connects them with a new group of readers and target audience.

Purpose of guest post

The guest post is considered to be one of the key strategies for a business or brand to build an online presence. A good guest post writer must be able to produce good contents that will add value to the sites or blogs where the content is posted, thus building a friendly relationship with the other writers and bloggers in the digital platform most significantly on the social media websites like the Twitter, Facebook, Pinterest and more..

When the guest post is posted on the website, a link is attached to it in the author bio or inside the content. And these will act as back links and it will increase the value of the post in the search engine making it easier for the audience to find through the Bing, Yahoo or Google and it indirectly increases your website ranking. It is stated that the guest posting is 5 times valuable as creating new contents on the own website and it definitely broadens the reach of the business and boosts the online reputation of the brand.

It is a key strategy of Link Building

Most of the people in the digital world think that guest posting is the general article marketing, but it is not true- the guest post is not like article marketing. When submitting the contents of the article directory, it covers all the topics thereby the traffics and links received becomes less relevant. However, in the case of the guest posting, the contents submitted on the websites are in a niche and it provides more links and increases website traffic.

Pitching on guest posting websites

A person can submit their contents automatically with the other available directories in the case of the article directories, however, guest posting is targeted exclusively for a particular website or blog and posting the guest posts in a month is either five or minimal. So, while posting the contents it is important to make sure that they are posted on the significant sites and blogs and the backlinks received through these posts are highly valuable. Find the websites which are too active with regular contributions and with social interactions.

Fundamental strategies of a guest post

Guest post is a marketing strategy that can be used by a business to expand and reach more new clients and increase the customer conversion. There are some basic fundamentals a person should be aware of before publishing the guest post.

Blog creation: Before publishing the post you must create a blog so that the visitors can view the high quality and credible blog entries, the user-friendly interface and the backlinks you are working on.

Set goals: Though guest posting is the best marketing strategy, it is important that you analyze whether it is beneficial for your business or not and setting up business goals helps in pushing the business to the next level.

Seek opportunities: Pool of opportunities is available over the internet, so before pondering over the opportunities you have to set certain criteria pertaining to specific options. While narrowing down the options, you should try to attract more audience towards the platform for client conversion and expand the traffic redirects. And monitor the entries of blog post received on regular basis and make sure that the blog owner or administrator has an active digital influence.

You can pitch for opportunities through Google blog communities, Google search and via social media.

Solid author biography: This is the only place where you include links that will redirect the reader towards your social media account and blog. The crucial part here is that you must create a catchy and precise bio that will tap the reader towards your blog.

Even though the steps in creating a guest post sounds tricky it holds a key position in the marketing strategy and it is a major factor involved in establishing and developing a business or a brand on the online platform. Also, the acquaintance of the guest blog communities and social media helps you to come across few other ways of marketing the business.

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Maya September 26, 2020 3 Comments
MarketingSEO

Importance of Content Writing in Digital Marketing

What is Content Writing in Digital Marketing?

Content Writing, similar to some other type of composing, requires inside and out information and extraordinary ability. Content writing does not follow a specific format, yet is undoubtedly guided by some fundamental principles. It’s important to remember that no matter what your subject matter is, your content has the potential to reach a broad audience and help your company beyond the SEO benefits. Website content, articles, and blog posts are ways to connect your company to relevant, exciting information about your industry.

It is often seen that it takes a long time to write good content because we don’t stop deciding what we want to say. Does the article accomplish its goal? Before we start writing, one thing needs to be made clear, the purpose of the content; this helps set the tone and filter everything.

How content should be written for SEO?

One most important thing about content writing is that it should be put across in the same way as putting it verbally. It has been noticed that one understands easily when explained verbally rather than explaining in any other form, so it is always advised that the content should be like what you speak. Still, it must be seasoned with the simplicity of language, and the flow should be maintained. It has been seen that we tend to use keywords very often when we speak. This is helpful for SEO, too, as Google loves such content and enhances SEO activity. While you are writing content, trying to be natural, and writing about the subject as you would normally do, this will help you use similar words and related phrases. As mentioned earlier, we frequently use the keywords when we speak, so forget to have a certain number of keywords in your content, instead go ahead and write in a proper but straightforward way making sure you do not miss any detail that you want the readers to read. Entertaining and informative content with a good flow is very likely to attract links and social interaction while keyword stuff content does not; also, keyword stuff content is not suggested by google.

Search Engine Optimization is done both On-page and Off-page, and content writing is related to on-page optimization. On-page SEO refers to the text and content on your website.  As mentioned above a keyword-stuffed content is not liked by the search engine or the readers. 

Still, on-page optimization is important. You can do on-page optimization by using header tags (h1,h2,h3,etc) or can even include relevant outbound links. But one thing needs to be kept in mind that overdoing this might get you penalized by the search engine anal the efforts put in would go in vain.

These are the two most important things that come under Google webmaster guidelines for optimizing content for search engines. Readers, as well as a search engine like good quality, relevant and informative content, no one ever goes for keyword-stuffed content. Along with good content, if you go for proper on-page optimization, your website would surely go higher on the rank.

Make sure your website has the best written and optimize content to beat your competitor in the race to get at the top of the ranking. If needed help doesn’t hesitate to reach out to any digital marketing or a content marketing specialist to help you out.

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Maya September 25, 2020 0 Comments
SEO

How SEO Can Help Your Website To Grow?

As a blogger, you have often heard that SEO is a very essential part of the website or any other blogging platform. But, have you ever tried learning about SEO and why it is so essential? If not then here we have some SEO tips that could be very essential and effective for your website. If you have any doubts then you can contact us anytime for more information.

Brief introduction about SEO:

SEO is a technique to rank your website on different search engines. It helps the searching robot to recognize the worth of your site and helps it to rank on the internet. If your SEO strategies are good and you know that how you can use keywords, sub-keywords, and long keywords then it will be a boon solution for you.

Learning the strategies and the benefits of SEO will be easy if you have a platform to learn for the same.

Parts of SEO:

There are many parts and things to do in SEO, but the two major parts are on-page SEO and off-page SEO. Here is a brief introduction to both.

On-Page SEO:

On-page SEO refers to using a few guides to rank your page on search engine through your content, and other basic strategies that are mentioned below:

  • The first thing is using correct keyword density in your content and using an appropriate keyword too.
  • One has to search a high ranking keyword on the search engine. One can use various software to decide the keyword with less difficulty on the internet.
  • After this use the correct number of keywords in the content to get it noticed by Google or any other search engine.
  • Use the keyword in your title, sub-heading, and in meta-description of the article. Also, try to insert in the first paragraph of the content if possible.
  • Use the keyword naturally and never try to insert it forcefully to increase the keyword density.
  • Always write the content of more than 300 words. You can make it as long as you want but there are 2 guidelines for deciding the number of words in your content.
  • First, keep word count equal to or more than 300 words. And check the word count on your competitors’ site and keep it 10% more than it.
  • Try to use long-tail keywords that are highly searched on different search engines.

By following these basic guidelines, you will be able to do a proper On-Page SEO of your article.

Off-Page SEO:

The second most important part of SEO is off-page SEO. It will help you to rank your website and getting more traffic on the web-pages. There are a few strategies that one can follow to carry out proper off-page SEO guidelines.

Link building is the most essential activity that one has to carry out for promoting the link of the web-page. The first liking is done naturally. It is when a blogger gives credit to any other farm or website they like. It is known as a natural link building. After this comes manual link building in which one asks other bloggers and website owners with a high ranking to share your content on their blog. One can also ask to keep an article with your link on their website. Manual link building can also be done by placing links on various platforms through the paid posts. Self-created links are the links build through engaging on different blogs and forums. Solving the problems of different website owners and then sharing your links on the relevant posts. One can make an account on Haro, Reddit, Quora, and Pinterest like websites. These platforms are helpful for sharing the links of your website while solving the problem of others.

In this way, one can do off-page SEO is an effective way to rank the website and to get more profit from the same. It will take time to do all but it will be an effective strategy once done.

Bottom Lines:

Now, we have shared basic information about SEO and SEO tips for bloggers. It will be a great initiative to let people know who you are and why you are working.

There are many benefits of SEO like targeting the high traffic, there is no need to pay for running ads while doing SEO. SEO helps to get a higher click on PPC and getting more revenue after getting Google AdSense approved. It helps to get organic traffic by providing quality to readers. It is the duty of website owners to provide essential and quality work to the readers. The more you provide quality more the people will like the work you are doing. SEO can only give a jerk to your Client SEO Service or Work. Only you can provide quality to your audience through the content.

Hence, these are some basic steps and quality providing ideas that one can follow to rank the site easily.

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Maya September 25, 2020 0 Comments
NEWS

Is the CompTIA A+ certification worth it?

Will you be paying to get an A+ certificate?

There is a lot of back and forward with this on the one hand of real supporters who say that you cannot be voted without for the a+ salary critics who say that A+ is so simple that it is unacceptable and, as is almost always the case, both are wrong.

Different ways in which A+ can “pay.”

A question that is not fully understood will usually create confusing answers. When do we answer the question, “Do you pay for A+ certification?”

1) If it gives you a higher payment that reflects the high value of the certificate.
2) If your job ends when you are competing with someone who is applying for the same job but is not certified.
3) If the certification process is so successful that you need to gain new skills/knowledge, you will be satisfied.

How much do you know?

Where you are in your profession will have a significant impact on which of the three scenarios above may be relevant to your situation.

If you are new to the business with minimal experience, or 2, then that is the key. You don’t worry about making 20% ​​more than anything. You worry about doing that job that will be your foot in the door.

If you already have a few years of experience, 1,) above might be relevant to you.

If three comes to fruition, in the long run, this will lead to faster, higher occupational safety/stability, and ultimately better pay.

As you can see, the “if” is one of the three concepts above. Let’s take a closer look at the data and try to understand what the answers are.

Computer service compensation scale and A+ certification

According to the Bureau of Labor Statistics, PC Repairman’s outlook is attractive, with the expected growth rate of 17% in 2012-2022. Because demand drives the price, technicians expect an average salary of $ 48,900 per year (for more information, see CertBlaster’s salary review for computer technicians). It is essential to understand that this figure is the national average, and many subscribers are currently much less paid. The two most important factors for this difference are A) geography – technology in Boise, Idaho does not accept the same pay as a Manhattan technician (on the other hand, it does not pay the same rent ) and B) knowledge. There is a big difference between zero and, say, three years of experience. Nevertheless, let’s try to get a more detailed picture of what this payment looks like.

According to ComputerWorld’s salary analysis, CompTIA A+ accredited technology had an average salary of $50,364 in 2010.” According to statistics, let’s see if they are offered compared to actual job offers.

Experience versus certification

Experience versus certification is always an essential consideration when it comes to IT accreditation, but even more so when it comes to A+ certification. Why? Because the A+ certification is an entry-level certification, experience concerning the enigma of accreditation can be particularly acute for job seekers. It’s a problem with all those announcements that require knowledge that newly trained and recently A+ certified people have to face. Don’t get me wrong, just because this problem exists doesn’t make entry-level certification unusable, as some will say. Although I have no studies on this, I have always believed that the candidate in this position without guarantee will have a much longer job search than the one in his CV. What I have seen are employers who have just had the opportunity to make someone new and inexperienced, even when their ideal scenario requires experience. There is no doubt that the employer who is predictable with two more or less equal questions in that situation will reduce the risk by hiring the certified candidate.

If you are a newcomer to the trade and you, know that you only come across ads that require experience, sign up somewhere. Offer your free support services to a local non-profit organization, a local high school, or university. It doesn’t matter, even a few months, because the developers have seen a difference in life between any experience and some capacity. In part, this is the case, even after months of volunteering, you have little experience but also a professional benchmark in attending the table. This is very important as it will help reduce your potential employer’s employment risk.

The impact of A+ on the likely cap of getting the job

We have covered the A+ certification compared to none of the above certification. Besides, there are situations in which employers only hire A+ certified technicians. The most common situations in which they occur are 1) the suppliers with whom the employer works will only allow A+ certified technicians to perform warranty work, 2) the company is an A+ certified service center, which means that at least half of their technicians must be certified.

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Maya August 25, 2020 0 Comments
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